SEO in a Nutshell
Posted on December 17, 2006
Research Current Web Site, Keyword Research, Analyze Current Web Site , Linking, Analyze Competition, Link Building, Create Web Site, Set up Web, Statistics, Monitor and Upkeep, Research Current Web Site
- Find out your current web ranking.
- Find out the number of links pointing to your site.
- Examine the links pointing to your site.
- Look for intentional/unintentional black hat techniques.
- Examine the structure and navigation of your site.
- Examine the web site traffic you are currently getting.
- Examine visitor’s length of stay at your web site.
- Examine your conversion rates of your goals.
You should research your own web site to use as a starting point and to set goals for your web site.
Also, you should look over your web site for any black hat techniques on your web site such as hidden text, duplicate content, small text, page redirects (when used as doorway pages), keyword stuffing, doorway pages (pages designed for the search engines that the visitor does not even see), link farming (unnatural way of obtaining a large amount of links), etc.
By examining your web site’s visitors habits you can discover where they go and for how long to see if they match the goals you set up for your web site such as directing them to go to a certain page to download a pamphlet.
Keyword Research
Keyword research needs to be done to get a list of keywords that are searched for often, relevant to your site, and are low in competition. This is done by using the following methods . . .
- Gathering information on relevant terms with you
- Researching search engine suggestions
- Put together list of keyword modifiers
- Using online keyword research subscriptions
- Running left over keywords through an analysis
For keywords it is time to do a brain storming session and try to pick out keywords that are relevant to your web site. After you compile a list you can start to do some research on the internet to see how they rate.
One way you can do this is by using search engine suggestions. If you visit a search engine such as Gigablast located at http://www.gigablast.com/ you can look at the ‘Related’ or ‘Suggestion’ list that appears. Gigablast is one of many examples that show what other people are typing into search engines that are similar to what you type in.
Another thing you should do is put together a list of keyword modifiers that are related to your search terms and use them in your text alongside your keywords. For example if your keyword phrase is Web Hosting, modifiers could be Linux and Windows.
After you have a list compiled you can research these words online through such services as Wordtracker (http://www.wordtracker.com/ ), and Trellion (http://www.keyworddiscovery.com/).
After you deleted the keyword phrases that are not searched for often and are too high in competition you can analyze them further to help you choose which ones would work the best.
Find out how many times your keyword phrase is found in the titles of web sites by typing in allintitle: “your keyword phrase” into Google.
Find out how many times your keyword phrase is found in URL’s by typing in allinurl: “your keyword phrase” into Google.
Find out how many times your keyword phrase is found in links by typing in allinanchor: “your keyword phrase” into Google.
Find out how many times your keyword phrase appears in body text of web sites by typing in allintext: “your keyword phrase” into Google.
Then compare these results to the information you used from using Wordtracker and/or Trellion.
We use a formula that we enter this information into to generate a ‘score’ for us to go by. Giving weight on how important the data is. For example we give more weight to allintitle compared to allintext, but you can ‘eyeball’ the results and pick out the important keyword phrases.
Analyze Current Web Site Linking
You should analyze your web site for how the linking is by examining these factors. Then you can use this information as a starting base of progress and to compare to your competitors linking analysis.
- How many links are pointing to you?
- How many are in Google
- How many are in Yahoo
- How many are in MSN
- Compare number to competition’s number of links
- Where are the links coming from?
- Get list of web sites that link to your site currently
- Get list of web sites that link to your competitor’s for review
- How valuable are those
Author-Bio: Michael Rock is the CEO of The Internet Presence and Web Ranking Consultants since 2003. He has been developing web sites, teaching classes on SEO, and helping web sites get high rankings for years.
Stuck on the net
Tags: seo service, SEM, seo tool, website search engine optimization, seo web design, professional seo, top seo
Filed Under Search Engine Optimization |
Leave a Comment
If you would like to make a comment, please fill out the form below.
[…] Google Speaks out on Duplicate Content January 23rd, 2007 […]