New SEO is not SEO it is Hardcore Research

Posted on November 20, 2007

New SEO A Blueprint for Success- Part One

You have lost your ranking at Google and it doesn’t appear to be coming back anytime soon.

Sound like a familiar story? I keep hearing the voices get louder and louder. Please don’t be offended, but one thing I can tell you about yourself is that what you are currently doing isn’t working. If you are thinking of the best way to make money but never do that’s likely all you’ll ever do. What you need to know to make it work is up to you to collect the right information. Let me tell you that I was in the same boat a while ago, a difference may be I have seriously invested in an online marketing course that focuses on doing it the right way!

Some of the New SEO Search Engine News I have learned…

Old SEO is History

I am sorry peops but I learned the hard way that all my old search engine optimization tricks weren’t cutting it anymore, hence the need for higher education to gain insights on the new seo techniques required to get good rankings. It makes all the sense in the world for algorithms to change as they do. What is the MAIN factor that is different today vs. yesterday is the “humanizing” of result pages. Without getting into any tech talk let’s look at it the way Google sees it. Google wants to serve the very best possible results to anyone that queries its database, even if you spell it wrong. Google knows when you type “serch engin optumisatin” what you meant to type and you are going to get help from Google’s data base of statistical and probable phrases. Google quickly queries this data base and says to you “Did you mean: search engine optimization”-nice!.

Yesterdays’ website building did not require the extensive research that is required today. With new seo I mean hardcore, get your hands dirty, ditch digging research. I am afraid to say that old SEO professionals that have been seoing for many years may be their own worst enemy. It was hard for me to let go of some of the old SEO tactics I had come to learn and depend on.

A Few of these Oldies include:

  1. No keyword stuffing- using long tails and expert verbiage
  2. Black hat- No dice, forget about it….short lived
  3. Content needs an expert under tone to be favored
  4. Website architecture is critical
  5. LSI an co-occurrence matrix’s relationship with SERPS

These are just a few of the new SEO practices that are being applied today. New SEO is a term I hesitate using only because today’s SEO isn’t really SEO. Planning and developing a top ranked website requires research and marketing intelligence.

How do I Get my Ranking Back

If there’s one rule that has remained the same in both schools of SEO is to run away and hide from any SEO firm that says 100% guaranteed. There is simply no one that can support that claim other than Google engineers. The last time I checked Google engineers weren’t offering webmasters any advice worth writing home about. There are millions new SEO tips for you to review and employ if you so desire.

It is important when deciding on what source of new SEO information to rely on. It is also critical to know what your own situation is.

You see, these situations will effect the choices and decisions you will make in tuning up or building your site(s).

To get a good website ranking today there are no short cuts if you are aiming for a long term results. Research=strategy, that simple. If you do your market research properly you can follow the path of what the market demands, let the market guide you. There are methods I use to simply find out what the people want today and provide what they are asking for. To do this I have a recipe of human intuition, purchased-software, custom-software and paid mentoring. Trust me, it’s not as easy as it used to be.

Understanding a Search Engine Design

Let me tell you a little about the way I see search engines. They are machines that are constantly improving results in attempts to mimic how a human would respond to the same query. They have limits where the results cannot be trusted. It is without emotion, I say this. To accept what I am saying here is helpful, especially after Google has completely dumped you from their index. It’s time to fight back with intelligence.

Now that we have removed emotions let’s take the first step in getting your website ranking back. You guessed it…research. But first I ask you to zoom out on your entire realm as far as you can in your mind. In order to conduct accurate market analysis I will assume you know your market fairly well. If you do not take a look at this keyword map. The keyword map is a great way to get a zoomed out to look at your entire market and find other keyword relationships. It is imperative that you understand the gravity of looking at your market this way. Particularly where keywords intersect. Take your time and click the keywords that are in the intersecting zones. Learn more about your market.

What I have just shown you above is the first step to getting website ranking back. It is a simple as it gets when you want a broad view of keyword markets. We used this tool as a helpful guide to make many well ranked sites, then invested in software to automate and improve this basic process. The software we use to guide us includes this criteria in spreadsheet format:

  1. Keyword- reference keyword
  2. BP- Shows Marked for Blueprint
  3. Type- Swiped, Exotic
  4. Tail- If the key word is “internet marketing Toronto” then “Toronto” is the tail
  5. SIP- Statistically Improbable Phrases are often seen as expert wording or long tails. They are not usually a part of conventional keyword databases. Most of the time they are terms that only another expert would recognize
  6. Est. Natural CPD- Natural Clicks Per Day Keyword Rank Google- Your placement in the top 100 under keyword selected
  7. Keyword Rank MSN- Your placement in the top 100 under keyword selected
  8. Keyword Rank Yahoo- Your placement in the top 100 under keyword selected
  9. Phrase Match CPC- When (”) are around the query
  10. Phrase Match CPD- When (”) are around the query, clicks per day
  11. Broad Match CPC- query, cost per click
  12. Broad Match CPD-query, clicks per day
  13. No.Comp.Websites- How many site online in competition
  14. T/S- Theme Subordinate to Keyword
  15. TRI Category
    Market Category-     More than 10,000,000
    Market Segment- More than 1,000,000
    Sub theme- More than 150,000
    Niche- More than 2,500
    Microniche- More than 600
    Phrase- Less than 600
    TRI Index- Theme Relevance Index or Co-occurrence Percent Market Share of parent keyword
    TCR- Traffic to Competition Ratio
    LTI- Long Tail Index. Locates long tail keywords and associated value
    Market Intelligence- great for choosing website structure, article topics and keywords.
    Keyword Sel. Strategy-Keyword Selection Strategy- By following this guide you can avoid penalties that are issued by search engines for using the same keyword over and over (keyword stuffing)
    CPC Tail- Cost Per Click Tail and associated value of the tail word alone
    CPD Tail- Clicks Per Day Tail- number of clicks you would expect to receive from Google AdWords if you were running a PPC campaign with Google, and you were the highest bidder.
  16. Market Convergence- Takes apart a long tail and assesses the value of each word individually

Here is a sample spreadsheet based on “internet marketing”. This is untouched and are the results delivered in the first draft. Once we generate this is the starting point of making a website blueprint from search engine proven terms. This software will not include terms that are useless (worthless)

Article composed by John at CreateOnlineBusiness.com. John is not an SEO guru, but is an internet marketing researcher. John has blazed the trail for the use and creation of new research tools that allow for collection of data in organized intelligence silos. With the intel gained the planning and implementation of search engine favored websites is a reality.

John says…Did you know there are 200 million searches performed by Google everyday? Out of those search queries 100 million of them are unique.

Approved by Governor- Create Online Business
Stuck on the net

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Tags: new search engines, searching, new search engine optimisation software, latest news, latest search engine, software design, engine submission, search engine placement

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