What Matters in Search Engine Optimization
Posted on November 14, 2008
I suppose you are hearing the buzz about selling your promotional products online and making a fortune? Although this is a true statement, it depends on one critical element…people visiting your website. Search engine optimization has often been considered as one of the best ways to get traffic to your website, but what is search engine optimization?
What Matters in SEO- 60% On-Page
It is preparing your website for a search engine crawler (spider) to move efficiently through your site and clearly understanding the context of your entire domain. There are no tricks and no secret recipes just pure math, science and context. It can only be effectively performed with the direct involvement of high level thinkers. All internet marketing specialsts take search engine marketing, landing page design, consumer research and interactive marketing all into consideration when executing SEO services. What’s on your site is only half the battle.
What Matters in SEO- 40% Off-Page
What is Link Popularity?
This is when you have many inbound links (links from other related sites) linking to your website. The reason inbound links are so important is they are seen as votes or citations from other webmasters. Search engines consider this when ranking websites in thier index. The best way to obtain links that are incoming is naturally.
Ways to Get Link Popularity
It really starts with design and planning. First we must develop rock solid website architecture with clearly defined goals. In your online strategy you want to consider some genuine sweetness to your offerings. By including “sweetness” in your website design that alone can be a reason for many related site to link to yours. Now that we have marketing optimization well planned we can build a website with purpose. The primary purpose is conversion while other websites will naturally want to link to your website.
Keywords and Keyword Density
A keyword is always a part of marketing planning and marketing initiatives. It should be as descriptive as possible. Focusing on keyword density is a mistake that is often made, when it is site context, page content and structure that really dictate the way keywords are used. There are many terms that a search engine recognizes and every websmaster needs to be aware of;
- Market long tail phrases
- Technical long tail phrase
- Customer Keywords
- Money Keywords
- Terms experts use
- Synonyms
- Conceptual phrases
- Theme Keywords
- Strategical targeting
- Mispelled Keywords
So you see, having a keyword list is NOT enough when search engine optimization strategies are at hand. A situation analysis for an existing website is the first and most important part of search engine optimization. If you have a new website, extensive market research along with a clear on and off page strategegy must be executed. As part of SEO strategic planning we help you improve your natural rankings on your existing site or offer a top down approach from concept to full deployment and hosting.
Focused Organic Traffic for Making Money on the Internet
When you purchase internet marketing organic optimization is only 1 piece of the puzzle. First, choosing the right internet marketing services for you can be one of the most challenging tasks at hand. Once you are confident you have made the best choice, targeted advertising with PPC (Pay Per Click) can be co-ordianted with SEO efforts. The two traffic streams can work together bringing you pinpointed website visits.
How To Build a Site For Google
Personally I take what Google says very seriously. I aim to build and maintain websites to Googley standards. With a market share of 64% you cannot afford not to.
Making a website to rank at Google can be done by listening to what they tell you.
Tags: making money on the internet, business direct marketing, landing page, search engine optimization, building sales, brand range, situation analysis, creative advertising, targeted advertising, permission email marketing, marketing initiatives
Related Posts | SEO Success Is a Matter Of Choice | Business Promotion with Natural SEO | How You Can Dramatically Increase Your Website Popularity with Article Submissions |
Leave a Comment
If you would like to make a comment, please fill out the form below.
Nice read. Where do you get the numbers 60/40 for on and off page?