Profit from Writing Good Copy
Posted on November 13, 2007
Writing Good Copy with Salesmanship
Are you tired of writing article after article and not seeming to get any loven? Why don’t people seem to be interested in what I write? Are you writing good copy?
Chances are you know your product or idea really well but are not writing good copy that appeals to your readers. You’re not doing enough to keep their attention. Good copywriting is Salesmanship in print. One of the basic secrets that separates writing good copy from the rest is a thorough understanding of how copy can take the place of the salesperson.
What Does a Sales Person Do?
Sales people investigate, probe, understand emotions and uncover the needs/wants of people. If you are a copywriter and want to take your writing to new heights you just gave yourself a big fat raise in pay. On the internet today we have many ways of communicating such as copy, websites, videos, dvds and more media types are being added all the time. Guess what? It is all content. That’s right pure, evergreen content that is in a higher demand now than ever before.
How to Make the Big Bucks Copywriting
The big bucks made in content writing today are not about how many articles you can write. Once you develop your name as a great content writer the sky is the limit, but first you must prove yourself. In order to prove yourself there must be history and provability before you can command the big bucks. Most author’s that are still learning often reach a point where they take a deep breath and say why am I doing this? How can I Improve my writing?
How to Spice up your Writing
One of the most frequent questions I am asked is how do you write web copy? The answer is think like a salesperson. When people interact in the buying and selling roles there is a certain process that takes place before the buyer buys and the seller sells. To get on the road to writing good copy it is necessary to research your market, if you want to be a cut above. The finest writers often take the time to do the research needed to get inside of the minds of perspective buyers. If you can learn to cry their tears and rejoice with the happy moments of the selling process you are light years ahead and in the realm of writing good copy.
Research will give to the ability to anticipate objections in your copy writing. You can layout your articles in the order that corresponds to the most likely process readers are going through. Feel their pain, SCREAM OUT LOUD when they are angry. If you want to learn how to write ad copy get the inside line. Lead them through this very tough decision making process like a hero that’s been there. In your writing slant think sales and the way to close through good persuasion. Good sales people are interactive and make you feel like nothing has happened. Here is a famous line from one of the most persuasive men that ever lived, when asked what was his secret he responded with “find out what people want and give it to them”.
Writing good copy today requires research because it will help you understand more about what people think and feel. How do we handle objections in copywriting? Simple, we research the market to find out what are the most common objections people make. Finding objections first before writing can be very helpful and will have effect on how to write sales copy, how to write newsletter copy, how to write ad copy and how do you write web copy. Try to learn what will be the process they would go through and structure your copy in that order. Once you have the wants, needs and objections figured out it helps in writing good copy, creating headlines, selecting bold faces, bullets, etc.
John Caples, one the greatest copywriters of all times he is quoted as saying “Successful advertising is a believable promise to the right audience”. Think about that for a second because it is simple and very deep. On the web it takes 1/50 of e second, on average for people to decide whether they stay or not. On average every household gets an average of 3500 sales messages a day. Some of those messages are more favorably received due to clever research which provided the insight to relate to the audience with a believable promise.
The 4 Basic Steps to Writing Good Copy.
- Market Research- Investigate top sites under category. Check with Amazon reviews on products, E-bay or any opportunity you have to find out what people want
- Understanding (empathy)- Put yourself in their shoes, understand why people want what they want
- Products and Bonuses- Formulate the right bonus program for the right audience
- Sales Skills- Open and close with the insight gathered from research
I have really simplified this entire content writing subject in the most compressed and comprehensive way. Any good author knows the kind of work that is necessary for writing good copy that hits home. Once a copywriter can assume the salesperson’s position the content writing skills will become more passionate and meaningful to all readers.
Approved by Governor- Create Online BusinessStuck on the net
Tags: web content writing, creating, writing content, sample, sample copy, writers, copying, cd writer
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