Theme Based Keyword Clustering

Posted on January 22, 2008

I was just listening to one of my mentors Russell Wright from ThemeZoom and he really got me to thinking. In case you have not heard of Russell you can get to know Russell’s brain here. I have been a ThemeZoom member for about 6 months now. I consider myself proficient in using the keyword clustering marketing analysis application. I will also likely be a ThemeZoom member for life. It is not because of the Multi million dollar application. It is not because of the countless videos that help you learn the tool. It is not because of the new application launch in March 2008.

It is Russell’s brain that helps me the most.

ThemeZoom just conducted a survey of about 85 users. I listened to the entire 80 minute audio and the cross tabular survey results. In his audio he gives his take on the next 24 months of stormy weather in store for the web. Russell and Art Crowley have put together one of the most impressive learning pads for present and future marketeers. What they are going to tell you is really about the same principles that have applied for decades. It is just that today there are more Multi channels to market through. Mailing lists are still used but what we do with them has changed.

The Four Biggies for Planning a Website

Why is social media so important?

What’s your PPC budget?

What’s your SEO budget?

How can we convert more visitors?

Social Media

I must admit I do not put a lot of focus on social media marketing because it is delicate. It requires a special touch, but make no mistake it is a marketing channel. “People love to talk to people about who they know love and trust”. I think that’s the way Russell said it in his 80 minute audio. Then he goes on to talk about the Reticular activator system…basically you see special things through filters consciously and also is central to your motivation and arousal. More and more people are turning to communities where other people are. They feel safer around other people and tend to let there hair down. Social communities are where people get honest opinions from those they trust. This is the nuts of what Russell is saying and I buy it.

I also agree that in order to succeed today some nero programming is required. The kind of thinking that goes well beyond out-of-the-box. For me as a 45 year old man that has spent the last 9 years riding many different roller coasters online I finally realized I needed someone I could believe in. I don’t mean to sound corny but the world of marketing is just getting huge and it’s not hard to get caught up in whirl winds. Finding words you can trust that are in the know is the first major task at hand. I actually did not find ThemeZoom, it found me. It’s a bit of a humorous story but the brass tacks are the person that wanted to learn it paid the $300 standard monthly fee. This person is very successful and thought it may be a little too much to learn overnight so I was offered a chance to learn it.
It’s not for the week at heart. “With great power comes great responsibility” Spiderman.

It truly took me 3-4 months of learning and using this theme based keyword clustering website building system before I could produce high TRI (Theme Relevant Index) effective website blueprints. I have spent my journey of 4 months meticuliously learning and assembling silo-based websites with the ThemeZoom Tool- by hand. I opted out of Silo-publisher and themematic because I like to test with my bare hands before use any automation at all. The only program that I opted in on was Content Composer. Although I have not completed every learning pad I love the concept of blueprinting, theme clustering and siloing websites. As Charles Heflin puts it “you are building a keyword fortress”.

It’s 12:00 midnight my time and I work in the morning now. After 19 years of being self employed I decided in this New Year I was going to find some love in a corporate environment. I actually got to a point where my brain was oozing with knowledge and felt I would better serve my children by “kicking it up a notch” Emerald Lagasse. What I am saying is I have to sleep now