Neuro Marketing and Neurophysiological Implementation
Posted on November 12, 2008
Getting to Know Your Website Visitors
What is Objektivierbaren Neurophysiological Execution?
Did you ever wonder why a baby reaches out and touches the same toy everytime. Is it the color, shape or does a baby’s mind have the ability to prefer? When we navigate through the online world what triggers us to click the elements we click? With the many sources of traffic that can potentially visit your website analytical tools are needed to answer the questions about the behavior of people that visit your site. A few traffic sources you can expect to see on your website include:
- Search Engines
- Social Networks
- Referrals
- Paid (Pay per click)
- Affiliates
The first clue here is a traffic source will have certain commonalities:
- They all want the Reader’s Digest version to the query or advertisment.
- Why they came to your site better be there or 1 click away.
- They have an interest in thier beginning action (clicked link, ad, entered keyword).
Why do People not Take the Actions You Want?
What we need to realize is what is in the minds of the people that are coming from these sources. There is 
a controversially discussed form of marketing that is becoming increasingly popular. This form of marketing attempts to enter the customer’s brain and study the process of buying or deciding to move forward with a decision. Researchers employ brain scanning experiments where they monitor the mental processes people experience when making decisions. The research results allow for drastically improved sales and marketing efforts.
Mind Driven Sales
A prospect or customer’s mind is the ideal location for your proven message to be. The best place to find out the right triggers to purchase, is online. Additionally, what you learn about people online can be utilized in your offline business world.
Neuro Marketing Recognized Terms
» Need shift- Signifies new product launch or time for product improvement
» Name dropping- A consistent message designed to get people acquainted to the name announced
» NO Frills- Bare bones, stripped down, low prices. E.g. No Frills shopping stores
» Negotiating Position- An opinion or approach towards reaching a particular goal
» Neuro Marketing- neurophysiologic and psycho logic findings are made and interpreted by study of neuro activity
» Noticeableness- Is when a shopper, consumer, prospect, or customer realizes the product and the need to have it
» Non profit marketing- making it known that all marketing efforts are not for profit. E.g. Culture, Politics, Environmental
» Interpretation- Particular responses to a stimulus you brain will become active and delivers certain brain differences in response that can be measured
» Network marketing- Direct marketing in a multi layered format to deliver your goal fulfillment action.
Make no mistake in the new era of marketing; moving the right peripheral sensory nerve fibers is how website goals and conversions are achieved. The goal any business has is only reached when all the right the processes in decision making have been triggered. This will vary by individuals but there will also be common similarities. Those similarities are the basis for a sound neuro marketing plan.
Although neuro marketing seems to be a new buzz I think it has been around for a long time, we have never used word to describe it. By introducing neuro science into your business you can control what consumers believe.
Marketing promotions or marketing-general neuropsychology will always prove its worthiness. This is the shortest bridge from prospect>>Client>>Relationship. In search marketing the process begins when the person enters a key phrase or clicks an advertisement. Combining your advertising with targeted interactive marketing will increase retention but may not instigate the desired action.
Tags: e-marketing, interactive marketing, e-mail marketing, Error neuro marketing, youth marketing, market research, neurologische, blog marketing, grassroots marketing, marketing promotion, event marketing, experiential marketing
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