Networking and Media Relations
Posted on February 6, 2008
What’s Our Job, Anyway?
Defining the job or typical workday for a public relations person in the good old days was pretty easy. We showed up in the morning, gathered a pile of lists and got on the phone. Later email came along and made our jobs easier but it was still pretty cut and dry - get the attention of journalists who can get attention for our clients.
These days you’d be forgiven if you can’t figure out exactly what it is we are all supposed to do. The days of hammering our message home to journalists and then to our clients’ customers is (of course) long over. And hopefully you realize that. So it’s worth taking a moment to figure out what is it exactly that we are now supposed to be doing.
Approved by Gaudissart- Create Online BusinessTags: media, client, social media, social, clients, journalists, job, bloggers
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Quick Tips on Producing Videos
Posted on December 5, 2007
A Brief Idea About Video Production
The good old Chinese proverb has a strong significance; the proverb explained the fact that we believe an event 
more when we see it. Through video production or videography it is possible to shoot a series of event. Nowadays in different corporate presentations, video footages are widely in use. Through video production it is possible to cater the necessary information to different clients to satisfy them. Video production is now used for varied purposes and several documentaries and awareness associated presentations are made to achieve desired business goals.
Audio video presentations are in vogue and almost in all sort of business activities this sort of presentation are used. The different documentary producing companies initially interacts with a particular client or a firm who seeks to develop a film, presentation or video clippings and mingle audio video presentations for corporate presentations. And accordingly the scripts are written and the requirements of the business are fulfilled. The entire work of video production is carried on as teamwork, though there are several freelance video production providers as well.Involvemnet of music composer, cameraman and make up artist,director,script writer are mandatory in case of audio video presentations. Different advertising agencies and public relation agencies are now involved with video production.
After a video production is done, the editing process initiates. Automatic editing control units remain within most of the editing studios and the technically expert professionals contribute with high level of creativity during the editing process. Usually during the editing process the positive points of the video footages are prioritized and unwanted parts are eliminated. There are several sophisticated softwares that are in high use for the purpose. The purpose of the video is analyzed and subtle alterations are done as well. Again sound clips and background music are used during editing. There remains Special Effect Generators (SPG) which makes the various footages more attractive. Many of the corporate agencies provide the footages and the editing services providers do the editing part.
Nowadays several video production companies have come up who satisfy requirements of different corporations. Beside corporate presentation, videography is also in use to capture golden moments of life like wedding, birthday, special celebrations; travel etc.Handy video cameras with digital chips are now widely available in the market. Short films have become quite popular and these are quite informative and entertaining. Actually the videos give feeling of real life and people can relate better with them than other form of communication.
Several people are setting up audio production and video production studios as demand of these types of studios are at a rise. It is also possible to get plenty of information from the internet about video production just with a few mouse’s click. The growth of audio-visual media has influenced the growth of commercials and for preparing attractive commercial, good video production is indispensable. Videos play a important role in execution of branding strategies and now video marketing is a popular concept among the internet users. So, across the globe video production plays a major role.
video composting | video editing | video post production | video presentations | video production | corporate speech writing | script writing | Atlanta documentary | documentaries | post-production video
Author Bio: Emily Tucker is a senior Atlanta video production expert specializing on Video presentations, Atlanta video editing services, training tapes, video documentaries, audio production, copy writing services
Approved by Governor- Create Online BusinessStuck on the net
Tags: videos, art, video clips, gif animation, animation video, cartoon video, movie clipart, movie, animated film
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Video and Social Marketing Made Easy
Posted on September 6, 2007
The online video revolution is HERE…
Catch the most important marketing wave on line since the email. A tread that is already generating millions of dollars of sales and revenue
Everyone has heard about the Online Social Networking craze, such as Face Book or MySpace which has 176 million users and now the 18th most visited web site in the world.
The rise is attributed to the explosion in social Networking Sites and communication phenomena such as email and instant messaging Just like television took over in the 1950s, online video is “exploding” in popularity as you read this.
In a sense, what we are now witnessing online is what happened offline for centuries. Groups of like-minded people are getting together, chatting, swapping information, passing on useful ideas and products and having a good old gossip.
With the interconnectivity offered by many web sites nowadays you can achieve all this interactivity in the comfort of your own home
But for those people trying to earn money online, it’s good to understand the fact that there is this essential human need for people to interconnect when online. If your business web site doesn’t have any means of interconnection, you are less likely to attract the modern Internet user, who sees interaction as fundamental. No longer can your business rely on an email address or a “contact us” form.
Is streaming video an effective marketing tool? - Video Marketing in 2007 is going to be like the Article Marketing Boom of 2004/2005.only much bigger If you were around when article sites really started to take off, you might notice the similarities with the vide sharing sites coming on line almost every day. Someday they will be more Video directories that article directories.
Don’t underestimate the power of video. It can bring your website and your business to whole new level. Video on line is already revolutionizing how people sell on line.
On Line Video Tutorials, with tips for marketing your home streaming video, have been with us for a while, but you should get ahead of the curve if you want to start understanding video marketing for the web and how it can be used to drive serious traffic to your website
Video ads grab your visitors’ attention more effectively than a text headline ever could. A video ad will make a slightly-interested visitor into a much more interested visitor.
Two Main Benefits for using Network Marketing Videos to consider are
1) Videos are faster to create than digital products – You can create 3 or 4 videos quicker than writing a 50 page an e-book
2) Higher perceived Value - People will pay more for Multi Media and Audio Products and therefore greater profits potential
You see, a video ad is like a TV commercial for your product, service, or company - but instead of the viewer having to type in your website or calling you, you have a sales letter and an “Order Now” button right there on the page they are already on!
For some the thought of producing a video and the technology involved can seem quite intimidating at first. However, producing creating marketing graphics video does not have to be complicated or expensive.
You don’t even need a camcorder You can create a Video with you Web Cam, Digital camera, Personal Photo Album, or Windows Power Point
There are plenty of inexpensive or free editing software such as Microsoft Windows XP Movie Maker 2 and Movie Make 2.6 for Vista, included in their service pack 2, that offer a collection of sound effects, music, titles, video titles etc. Plus YouTube have their own Tutorials about creating videos.
You will also find instruction videos on YouTube produced by users, that cover video creation, editing, lighting, adding music, all for free
Today we can create video almost anywhere. We aren’t confined to using a TV studio, edit lab, or even our own den. With the barest of tools we can create meaningful video from wherever we find ourselves, be it on special occasions with family and friends, on vacation, or more important if you are an Internet Marketing…promoting your product !!
Don’t get left behind. You can harness the awesome power of Social Networking Sites to Market you product with Video. YouTube serves up over 200 million video clips per day? People are flocking to online video sites in droves, and they are watching so many videos, that even network television is worried that they’ll become obsolete.
It’s so wonderful because at the time of writing only a few movers and shakers really know how to use it as a promotional method. For more free information on video marketing and creating your own videos visit the September edition of the Wealthbuilder-Bulletinboard
While the most popular site at the moment maybe YouTube, it is not the only player in the game Once you have created your video you can upload it to dozens of video sites such as Online Giants, google video, Yahoo, MSN, Netscape, MySpace, AOL, to name a few.
Can you begin to understand the power of Internet Video Marketing ?
Author Bio: Brian Worley
Editor/Publisher
Wealthbuilder-Bulletinboard
Reporting on latest Internet Business Opportunities
and wealthbuilding Marketing Tools
http://www.wb-bulletinboard.com/SEPTEMBER_2007.htm
Tags: how to record streaming video, capturing streaming video, social networking websites, streaming music video, social networking website, how to save streaming video
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How to use Social News to your Advantage
Posted on May 16, 2007
You have written an article on a really great topic, it is optimized and published to your website. The next question is how will people find it?
The biggest thing in news right now is user-generated content, citizen journalism or citizen media. These labels are relatively intertwined, but all mean basically the same thing: news written by the people for the people; the most important word in that phrase being people.
Sites like Digg, Newsvine and Reddit are just a few of the emerging social news sites. These sites allow registered members to delve into millions of pages of content on the web, grab the web address and post it with a captivating headline and brief summary. Users can then decipher whether it’s worthy of a visit or not. The process behind getting an article published on these sites is not difficult. What is difficult is enticing digs, votes and readers. It’s all about being popular again.
With that said, let’s get back to your fantastic article.
First, you must register yourself on the social news sites. You can join one or all of them if you like; the great thing registration is free. Once you’ve done that, submitting your article is easy.
Next is where “for the people” comes into play.
Once the article is submitted, other members of said social news site may stumble upon it. Users are then faced with a couple decisions, to either vote for or ban against it. Depending on what site you’re using, a vote against an article may not be allowed (Newsvine only allows positive votes). The interest, sensationalism or timeliness of the piece may also determine the amount of mercy voters are likely to have.
Interest typically peaks in a news piece when visual and auditory stimuli, such as video clips or sound bytes, are presented. A proactive tip to getting increased visilibity in social news sites is to email friends and family asking them to vote for or digg the article to increase its ratings.
However, if an article submitted by you is not backed by the “people,” it may never get the attention you want and need it to. This is definitely an unfortunate occurrence for some articles on Digg because it allows users to “bury” articles they don’t like, view as spam or are untimely.
If your article still seems to be at the bottom of the heap, the social news sites offer some tips on how to gain popularity; unfortunately when it’s up to users to determine what’s hot and what’s not, these tips will only get you so far. Sometimes, the Sanjaya-type voting makes number one stories out of things that seem far less newsworthy than more prominent issues facing today’s world, so it’s up to your discretion.
Here’s a suggestion on gaining popularity from Digg.com:
“After you submit content, other people read your submission and Digg what they like best. If your story rocks and receives enough Diggs, it is promoted to the front page for the millions of visitors to see.
What can you do as a Digg user? Lots. Every person can digg (help promote), bury (help remove spam), and comment on stories… you can even Digg and bury comments you like or dislike. Digg also allows you to track your friends’ activity throughout the site — want to share a video or news story with a friend? Digg it!”
Digg and Reddit are social news sites that really seem to attract the MySpace and blogging crowds. They are simple and cleanly laid out, but they have a certain feel to them appealing to a younger generation of internet users.
Newsvine is an emerging, still relatively small social news site. It is laid out more like an online newspaper with article briefs and pictures to accompany headlines. The topics covered within Newsvine are the latest news updates from all over the world. The news is not necessarily better, but caters to a different crowd, one seemingly more involved with political and international current events.
Newsvine was created by former employees of large media, such as Disney and ESPN, the ultimate goal being “to bring together big and little media in a way which respects established journalism and empowers the individual at the same time (Newsvine.com).”
The triggers behind story popularity are similar to Digg, where users within the community can vote on a story if they really like it, but they can only vote positively.
The real power behind social news comes from the people, the users. It’s hard to judge what the public is really looking for in a good news story, but depending on the sites you use, some stories will catch on faster than others. Be persistent and keep track of all the news you submit. The most you can really do is cross your fingers, sit and wait for your article’s day of discovery.
Author Bio: Katy Orell is a recent graduate of Appalachian State University in Boone, NC. She obtained her degree in Communications and currently works as Marketing Coordinator at TwentySix2 Marketing in Atlanta, GA.
Approved by peacefrog- Create Online BusinessTags: seo articles, organic search engine optimization, seo search, seo copywriting
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