A Website Penalty…Demystified

Posted on November 16, 2008

The Anatomy of a Website Penalty

Building trust ImageBuilding trust with Google is like starting a relationship with a new found friend. Every new friend you meet has their own factors that allow them enter into a trustworthy friendship with you. Google has over 200 ranking factors they use to determine what websites will rank in what order. These factors are mostly algorithmic (programmed by Google engineers) and some are real people scoring websites (human review)

Before when get into penalties let me suggest a plan that never fails…avoid penalties. Between search engines and websites a friendship must be formed. To gain Google’s trust means you would be wise to learn the friendship factors Google has. You see, if your website was penalized it is simply because you have breached the trust factors that Google’s AI (artificial intelligence) has in place. In this scenario an immediate examination discovery must be conducted for the innocent. The gremlin(s) must be found and terminated. For the guilty (deliberate; blackhat), shame on you; mark it on your list as a deceased failures. Read more

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What Matters in Search Engine Optimization

Posted on November 14, 2008

I suppose you are hearing the buzz about selling your promotional products online and making a fortune? Although this is a true statement, it depends on one critical element…people visiting your website. Search engine optimization has often been considered as one of the best ways to get traffic to your website, but what is search engine optimization?

What Matters in SEO- 60% On-Page

It is preparing your website for a search engine crawler (spider) to move efficiently through your site and clearly understanding the context of your entire domain. There are no tricks and no secret recipes just pure math, science and context. It can only be effectively performed with the direct involvement of high level thinkers. All internet marketing specialsts take search engine marketing, landing page design, consumer research and interactive marketing all into consideration when executing SEO services. What’s on your site is only half the battle.

What Matters in SEO- 40% Off-Page

What is Link Popularity?

This is when you have many inbound links (links from other related sites) linking to your website. The reason inbound links are so important is they are seen as votes or citations from other webmasters. Search engines consider this when ranking websites in thier index. The best way to obtain links that are incoming is naturally.

Ways to Get Link Popularity

It really starts with design and planning. First we must develop rock solid website architecture with clearly defined goals. In your online strategy you want to consider some genuine sweetness to your offerings. By including “sweetness” in your website design that alone can be a reason for many related site to link to yours. Now that we have marketing optimization well planned we can build a website with purpose. The primary purpose is conversion while other websites will naturally want to link to your website.

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Simple SEO With A Website Blueprint

Posted on July 13, 2008

Google Quality Filters

Google Quality Filters

The newer algorithms that Google is using are incredible for users and a challenge for natural SE placement. There are many technologies combined that determine a website’s ranking in organic search engine indices. I am talking from the perspective of a researcher and not SEO.

Is SEO on its Way Out?

I like to think of search engine optimization transforming into an art of marketing online. The deeper you can dig the more logical and intelligent your website is to its targeted visitors. Other, more critical elements such as a good site architecture with website blueprint engineering will give you the piece of mind for a solid website foundation.

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The Way to The Top 10 Fold is a Science

Posted on February 27, 2008

He Who Guarantees Top 10 Ranking Tells Dirty Lies

Search Engine Optimization is a fairly new science. Like most new sciences, while in it’s infancySe Ideas there is a lot of theories on how everything actually works. Some web masters have completely given up and swear there is no way to guarantee the actual results of the Search Engine Optimization of a particular website. What makes the science of SEO even more confusing is that all search engines do not use the exact same filters and factors in there search results. To a novice this would make you believe the only way to obtain a front page listing on any particular search would be to be extremely lucky. However such is not the case. A true webmaster would be able to examine the search results, look and see what websites are there and what they did to put them on the top and be able to come up with a successful strategy to either match or exceed them, or know if they are out of the optimist’s reach.

For a person to truly be telling you he is in fact a Search Engine Optimist and can do a professional job of optimizing a website he should know the mathematics of what it takes to gain a front page listing on any search engine. This is not rocket science. One is less then two and two is less then three, therefore three would rank highest, then two then one. If you wanted a top listing you should come up with the power ranking of at least three if that is the Ranking of the Webpage you want to be up with. A true SEO would also know the mathematics of what it takes to be even with the top sites and thereby give a person a reasonable expectation of if a top ten listing is likely.

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Search Engine Positioning Tips

Posted on December 27, 2007

Optimize for Google and Yahoo

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google’s founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

What are the greatest differences in search engine algorithms?

Google places a significant amount of emphasis on inbound links to your website. The value of these inbound links are measured based on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements will be for a given keyword or search term.

Yahoo places emphasis on website URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.

How you can optimize your website for both Google and Yahoo!

The challenge all website owners face is making the most of their optimization efforts. When thinking about search engine optimization, you need to cover all the bases. To do so, pay particular attention to the following guidelines.

1. Keyword Targeted URL. If your website URL doesn’t contain your keywords, consider purchasing a new one or creating a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL helps improve both your Yahoo and Google search results. Yahoo weighs the website address as an important ranking factor. Google values a keyword rich URL when third party websites place a link to your site using nothing but a web address.

2. Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.

3. Keyword Density Between 6 – 8%
. Although much has been written about the importance of keyword density remaining between 2 – 3%, Yahoo looks for sites with keyword densities as high as 8%. Don’t be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%. (Editor’s note recommendes 2-4% KW density)

4. Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.

5. Site Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date.

Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links can help you reach the top of the largest search engines. Apply these techniques regularly to see the greatest results.

Author Bio: Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. Discover how to improve search engine rankings at http://www.webmastersbookofsecrets.com

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What is a Theme Based Website Blueprint?

Posted on December 6, 2007

Want to learn how to create a website theme template?

With the amount of websites being added to the internet everyday getting your website ranked in the search engines is getting increasingly difficult. There is a new school of SEM that has become a strong belief for a handful of webmasters known as a theme based website. Theme based websites are a way to communicate to search engines on a highly effective level.

Your newly designed theme based website with carefully choosen based themes will tell Google what your website is about on a very intimate level. It is the new, and becoming widely accepted, method to marketing websites into top 10 ranking. These websites are quite simple to build but much time is put into analyzing and preparing harvested data for blueprint.

What is a theme based website?

Themes are thought to be a way to appeal to the LSI Google Algorithm. Websites today go through a “snapshot” process then the data is analysed and finally your context of the entire domain spells out the story to your friendly search engine. A theme based website will start at your home page (usually index) and all webpages are distinctly and deliberately placed into containers (some call silos). These containers are like baskets of fruit. To make an official theme, the baskets of fruit only contain one type of fruit and closely related topics.

In your theme base you will keep each basket nice n’ tight. If you really need to link directly to the apple basket from the orange basket use the rel=”nofollow” tag to prevent the precious theme strength you build from seeping out of your theme based website baskets (silos). Websites based on this architecture are spider and people friendly.

This technique of website construction works in its most optimum fashion when the skeleton is built from proven terms that fit in the theme well (high market share) and your business model. I don’t want to mislead you and tell you that building a rock solid website blueprint will guarantee you top placement overnight. This style of construction is not for short term planning. It is a major component the web side of your marketing plan that is considered strategy, strategy=longterm..

Take a look at the themes base for our domain.It is a product of over 60 hours of research. You will notice how neat and tidy a blueprint looks. One of the joys of a theme based website is having a roadmap for the web team to follow right from the first page, to the silos and to the content on every page. It is all blue printed…even the articles or content. If you want to experiment with your url you can build a blueprint on our website for free. We have made a tool to create theme based sites, but the creator will need to know their markets and have keyword research completed.

How to create a website theme template

For an optimum theme based website your official theme data comes from Google using tools they provide or specialized harvesting software. If you have to conduct your research manually it can be very time consuming for your home based web business. My intention is to help you theme your site for free, without having to pay for it. At the same time if the need for serious data mining for search engine market research arises we use very powerful software that is more accurate and 100’s of times faster that any human could intelligently blueprint a theme based website.
For seo new search engine technology proven seo get an official website crafted in website themes. If you are not familiar with theme based website building and planning you can get your feet wet with our free website theme builder and make your own free website themes.

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Hit With a Duplicate Content Penalty?

Posted on November 22, 2007

Articles and Duplication Content Penalties

Who said that? Or should I say who said it first? It seems the issue of duplicate content Watch videois hotter that ever right now.
Often SEO gurus and webmasters are very aggressive in finding plagiarism. As the air thickens, the echo of penalties are being heard louder and louder, webmasters have the microscope on their webpages out of fear of being slapped with the duplicate content penalty.
From my experience there are many different ways you can get caught in the dreaded Dupe-poop filter tied into the LSI.

If your rankings are on a downward spiral then the contents of some of your pages may be suffering form a duplicate content penalty. The “duplicate content penalty” myth is not a myth as some webmasters believe. Please take a bit of your valuable time and dedicate it to researching how dramatically having contents that are in duplicate form can be to you ranking.

We must understand and accept the fact that Google has the technology to spot duplication from a mile away. They know what is:

  1. Original Expert Content
  2. Original Content
  3. PLR with changes
  4. PLR
  5. What webmasters have more duplication that others

Based on the above classes of duplication, your writings are scored accordingly. I have also listed them in the order I believe to be correct.

Does it Apply to Articles that Are Not on Your Site?

I am not sure that I can honestly answer that because so many people may reprint your article without your control. Unfortunately, all the testing I have done tells me that article directory spam is being flagged and devalued (at least). The article directory spam I refer to is the same article existing in many submission directory locations. What it boils down to is if you are an article marketing entrepreneur you cannot submit the same article to many directories or you risk getting zapped as a duper.

Many Webmasters think that if you publish enough articles (regardless of duplication) and get them indexed that it will help your cause….e-h-h-h-h-h WRONG. With confidence I can tell to that if you submit 3 or 4 unique articles in a day they will have a better long term effect than submitting the same article to 100’s of directories.

Look at it the Way it is

How many times do you need to say the same thing and how many times do we need to read it? Once is plenty. Now your article writing expenses just went through the roof! Yes, they have but there is a loud call now for unique, expertly written content. It is up to you how you want to react to reality. The search engines know how to separate expert writers from novice. There is simply too much junk on the net that doesn’t need to be there and that’s what is being sorted out by the mighty search gods. The best way for you to market to search engines through article directories is by writing your own articles with unique spins.

Many think that this can be dangerous and malicious for Google to become so ruthless. There is no publicly stated clearly defined explanation on the “duplicate content penalty” breakdown other than what the engineers at Google tell us which is vague but some insights may be formed from them.

You may here phrases like…

“Oh, i believe there definitely is a duplicate content penalty all right, it just doesn’t seem to me to have anything to do with duplicate content.”

Most of the time webmasters make statements like this when they have been penalized…in a state of denial. Whether the webmasters cries are heard or not doesn’t matter. Google does not have to explain the reasons they ban a site to anyone. Will a duplicate content penalty hurt me? Yes, if you depend on search engines as a source of traffic this can be quite painful.

Here’s the way I see it. I only need to say something meaningful in an article once. Any repetitive phrases are wasting the readers time. So why not make yourself happy and others by saying something new and helpful? Just opening my eyes and looking at how much duplicated content is out there tells me it’s about time the search engine’s have taken action…and they have!

At CreateOnlineBusiness.com we are striving to build a duplication free community. Write unique articles for publishing here and become a part of a community of expertise where the people come to get answers from the experts. Find out what perk for author’s we offer.

Watch VideoAuthors’ Perks with Expert Coverage - TOS Video - How we Sniff for Duplication

Information compiled by John at CreateOnlineBusiness.com. John is currenty learning many of the newest internet market and SEO Research Skills that work. Currectly John is very tire and is going to sit down after a information filled day for a sip of wine :-) .

John says…. The Meaning of Google

“goo·gol n. The number 10 raised to the power 100 (10100), written out as the numeral 1 followed by 100 zeros. [Coined at the age of nine by Milton Sirotta, nephew of Edward Kasner (1878-1955), American mathematician.] ad1 n. An advertisement. sense n. Natural understanding or intelligence, especially in practical matters.”

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New SEO is not SEO it is Hardcore Research

Posted on November 20, 2007

New SEO A Blueprint for Success- Part One

You have lost your ranking at Google and it doesn’t appear to be coming back anytime soon.

Sound like a familiar story? I keep hearing the voices get louder and louder. Please don’t be offended, but one thing I can tell you about yourself is that what you are currently doing isn’t working. If you are thinking of the best way to make money but never do that’s likely all you’ll ever do. What you need to know to make it work is up to you to collect the right information. Let me tell you that I was in the same boat a while ago, a difference may be I have seriously invested in an online marketing course that focuses on doing it the right way!

Some of the New SEO Search Engine News I have learned…

Old SEO is History

I am sorry peops but I learned the hard way that all my old search engine optimization tricks weren’t cutting it anymore, hence the need for higher education to gain insights on the new seo techniques required to get good rankings. It makes all the sense in the world for algorithms to change as they do. What is the MAIN factor that is different today vs. yesterday is the “humanizing” of result pages. Without getting into any tech talk let’s look at it the way Google sees it. Google wants to serve the very best possible results to anyone that queries its database, even if you spell it wrong. Google knows when you type “serch engin optumisatin” what you meant to type and you are going to get help from Google’s data base of statistical and probable phrases. Google quickly queries this data base and says to you “Did you mean: search engine optimization”-nice!.

Yesterdays’ website building did not require the extensive research that is required today. With new seo I mean hardcore, get your hands dirty, ditch digging research. I am afraid to say that old SEO professionals that have been seoing for many years may be their own worst enemy. It was hard for me to let go of some of the old SEO tactics I had come to learn and depend on.

A Few of these Oldies include:

  1. No keyword stuffing- using long tails and expert verbiage
  2. Black hat- No dice, forget about it….short lived
  3. Content needs an expert under tone to be favored
  4. Website architecture is critical
  5. LSI an co-occurrence matrix’s relationship with SERPS

These are just a few of the new SEO practices that are being applied today. New SEO is a term I hesitate using only because today’s SEO isn’t really SEO. Planning and developing a top ranked website requires research and marketing intelligence.

How do I Get my Ranking Back

If there’s one rule that has remained the same in both schools of SEO is to run away and hide from any SEO firm that says 100% guaranteed. There is simply no one that can support that claim other than Google engineers. The last time I checked Google engineers weren’t offering webmasters any advice worth writing home about. There are millions new SEO tips for you to review and employ if you so desire.

It is important when deciding on what source of new SEO information to rely on. It is also critical to know what your own situation is.

You see, these situations will effect the choices and decisions you will make in tuning up or building your site(s).

To get a good website ranking today there are no short cuts if you are aiming for a long term results. Research=strategy, that simple. If you do your market research properly you can follow the path of what the market demands, let the market guide you. There are methods I use to simply find out what the people want today and provide what they are asking for. To do this I have a recipe of human intuition, purchased-software, custom-software and paid mentoring. Trust me, it’s not as easy as it used to be.

Understanding a Search Engine Design

Let me tell you a little about the way I see search engines. They are machines that are constantly improving results in attempts to mimic how a human would respond to the same query. They have limits where the results cannot be trusted. It is without emotion, I say this. To accept what I am saying here is helpful, especially after Google has completely dumped you from their index. It’s time to fight back with intelligence.

Now that we have removed emotions let’s take the first step in getting your website ranking back. You guessed it…research. But first I ask you to zoom out on your entire realm as far as you can in your mind. In order to conduct accurate market analysis I will assume you know your market fairly well. If you do not take a look at this keyword map. The keyword map is a great way to get a zoomed out to look at your entire market and find other keyword relationships. It is imperative that you understand the gravity of looking at your market this way. Particularly where keywords intersect. Take your time and click the keywords that are in the intersecting zones. Learn more about your market.

What I have just shown you above is the first step to getting website ranking back. It is a simple as it gets when you want a broad view of keyword markets. We used this tool as a helpful guide to make many well ranked sites, then invested in software to automate and improve this basic process. The software we use to guide us includes this criteria in spreadsheet format:

  1. Keyword- reference keyword
  2. BP- Shows Marked for Blueprint
  3. Type- Swiped, Exotic
  4. Tail- If the key word is “internet marketing Toronto” then “Toronto” is the tail
  5. SIP- Statistically Improbable Phrases are often seen as expert wording or long tails. They are not usually a part of conventional keyword databases. Most of the time they are terms that only another expert would recognize
  6. Est. Natural CPD- Natural Clicks Per Day Keyword Rank Google- Your placement in the top 100 under keyword selected
  7. Keyword Rank MSN- Your placement in the top 100 under keyword selected
  8. Keyword Rank Yahoo- Your placement in the top 100 under keyword selected
  9. Phrase Match CPC- When (”) are around the query
  10. Phrase Match CPD- When (”) are around the query, clicks per day
  11. Broad Match CPC- query, cost per click
  12. Broad Match CPD-query, clicks per day
  13. No.Comp.Websites- How many site online in competition
  14. T/S- Theme Subordinate to Keyword
  15. TRI Category
    Market Category-
    More than 10,000,000
    Market Segment- More than 1,000,000
    Sub theme- More than 150,000
    Niche- More than 2,500
    Microniche- More than 600
    Phrase- Less than 600
    TRI Index- Theme Relevance Index or Co-occurrence Percent Market Share of parent keyword
    TCR- Traffic to Competition Ratio
    LTI- Long Tail Index. Locates long tail keywords and associated value
    Market Intelligence- great for choosing website structure, article topics and keywords.
    Keyword Sel. Strategy-Keyword Selection Strategy- By following this guide you can avoid penalties that are issued by search engines for using the same keyword over and over (keyword stuffing)
    CPC Tail- Cost Per Click Tail and associated value of the tail word alone
    CPD Tail- Clicks Per Day Tail- number of clicks you would expect to receive from Google AdWords if you were running a PPC campaign with Google, and you were the highest bidder.
  16. Market Convergence- Takes apart a long tail and assesses the value of each word individually

Here is a sample spreadsheet based on “internet marketing”. This is untouched and are the results delivered in the first draft. Once we generate this is the starting point of making a website blueprint from search engine proven terms. This software will not include terms that are useless (worthless)

Article composed by John at CreateOnlineBusiness.com. John is not an SEO guru, but is an internet marketing researcher. John has blazed the trail for the use and creation of new research tools that allow for collection of data in organized intelligence silos. With the intel gained the planning and implementation of search engine favored websites is a reality.

John says…Did you know there are 200 million searches performed by Google everyday? Out of those search queries 100 million of them are unique.

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LSI and SEO

Posted on October 25, 2007

Webmasters Need to know What is Latent Symantec Indexing?

There are over 200 million searches a day in Google. What few people know is that approximately 50% of the users queries are unique. If you relate that to today’s keyword tools like Word tracker or overture you are missing out on a possible 100 million searches a day. These keyword tools only scratch the surface, in a sense they are yesterdays’ news. Don’t get me wrong I use these tools all the time as a small part of my research.
An easy way to start attracting those 100 million unique queries by learning what is LSI.

How To Tap into 100 Million Unique Searches a Day

Simply Understanding What is LSI

Matt Cutts is one of the pioneers of this patented Google algorithm. In fact, if you look at the patent you’ll see Matt’s name on it. LSI (Latent Semantic Indexing) is a type of indexing Google uses that allows for synonymous indexing. This indexing allows searchers to enter queries and get synonymous results.

So if you search for “buy a car you are not going to get just places to buy a car. Google is going to tell you about “Free New Car Price Quotes, Used Cars, and Auto Reviews, new car price quotes, Car Buying Guide with Car Reviews, Pictures, and Videos”. This is how people are becoming more educated, sometimes smarter than the people actually selling the product.

This is a Common Myth Amongst Webmasters

see LSI live in action you can use the special tilde character on your keyboard and enter it in front of your search query. Pay close attention to the term that Google “bolds”.

  1. Fire up a browser and do a search for buy a car with no tilde
  2. Now fire up another browser and do another search for buy a car with the tildeThe primary advantages of the algorithm are to extinguish web spam, duplicate content and bring a more diverse offering to search queries.

Search Engine Indexing LSI and Search Marketing

Google TrendsPeople today are learning to type in longer, more specific queries into the search engine. These search queries are driven by the contemporary marketplace. The people that use a search engine index to search for stuff include all sorts…. male/ female/younger, older educated and not so educated. Longer phrases (long tails) are being keyed in everyday. Most SEO professionals that are serious about results today have learned NEW techniques that are very complicated yet simple. They are learning what is LSI and how understanding this anti-spam, dupe content sniffing algorithm can improve your ranking tremendously.

Latent Symantic Indexing Analasis is a 2 step process. The first part is known as the “scanner” where all spiderable content is quickly gathered.. The second step is known as “evaluator”. These are the two key elements to the algorithm. For today’s search engine marketeers putting together a great SEOed website will include extensive research.

Find out What The People want and Give it to Them

Keywords, phrases, long tail phrases, authoritative phrases, proper densities are now the way to the golden top fold real estate. That’s the basics to tap into those 100 unique queries using engine indexing Latent Semantic Indexing search marketing. There are more factors but I believe LSI is at the core of effective SEO today. Latent Semantic Indexing has allowed searchers to become more educated on and around any subject by simply entering a search phrase. If you can get your head around the concept of this phenomenal algorithm, learning what is LSI and how it can work for you will have ROI like you never imagined.
Today’s engines (Google) don’t just look at your keywords and say “yah that’s it”. Simply put, Google will take a picture is of your entire site. Then the picture it is measured by keywords, phrases, long tail phrases, authoritative phrases, titles and co-occurring terms. Google’s indices will always show authorities by ranking and this is where you can learn how authorities talk. The Latent Semantic Indexing makes note of expert’s phrases. The definitive experts in LSI indexes are one of the new areas of particular interest for SEO professionals studying what is Latent Symantic Indexing and how it works.

Internet marketing today is about drilling your vertical market from the top down. Moving slowly and meticulously, paying very close attention to what is going on and being said. The days of putting up WAM BAM sites overnight are gone. Many experts today spend 90% of the time researching, 10% building the site and have a good understanding of what is Latent Semantic Indexing.

What Site Structure Works Good?

Matt Speaks on Site Structure

You will here Matt Cutts tell you in the video what Google like to see. What he will not share with us is the secret sauce in to what is LSI because he was a large part of developing this algorithm. That’s for us to figure out :-) . Understanding the desired structure for search engines of today’s website building is quite simple and makes all the sense in the world. Site architecture is a key element to great website rankings along with awareness into what is LSI.

I like to put all the oranges in one basket and all apples in another, while maintaining a very tight linking structure within the theme baskets. When oranges must reference green apples we will link to the apple index instead of the green apple itself. This keeps your entire them tight and well pronounced without bleed.
By following what Matt says Google likes to see and getting a grip on what is Latent Semantic Indexing you will cast a wide synonymic net net over your market in due time. This is not a short term, it is long term planning and will require plenty of market research. After you have researched your entire market you can build the site with market intelligence in mind. Most of the simple research you need to do is free. Here are a few examples:

Cleverly blend in your topic themes with synonyms, keyword phrases and authoritative wording to target your market. An experts story needs to be told and Google is ready to hear you, but you Key phrase-Mapmust learn how to speak in the right terms. Find the recipe and Google will read you loud and clear. I believe the recipe to be in knowing more about what is LSI. By doing the right homework on theme based keyword research you’ll be able to provide your market with what they want. Think about themes, tightly related and linked strategically so your theme tells a story. Always put the apples with in the apple drum and oranges in the orange drum. It is a very dominant, long term strategy. It is not quantity of key words but the quality of your site that now tell the story.

Tips for A Good Search Engine Ranking

When researching your market you want start right at the very top and work down. Learn as much as you can about what authorities are doing and saying. Themed inbound links are also very helpful in building your website’s ranking quickly. That is, many websites’s in the same broad them category you are in linking to you. With the right tools, knowledge and expertise you can control what you want to target by pinpointing or broad targeting. This is done by clever linking from fruit basket to fruit basket. Make no mistake it is a recipe that is almost as precious as Colonel Sanders Secret Chicken coating once you discover it.

When you start researching your market completely, website building and content writing becomes a breeze. By understanding more on the inner workings of search engines and what is LSI you can really improve your earnings.

Remember

There’s an apple and there’s an apple. Google thinks an apple is a computer. This is because on the internet more people query “apple” relating to computers. To get information on an apple you have to type an associated term like “fruit” or “pies”.
I am not an SEO expert, but rather have a true passion for studying how to best market ideas online. Time is precious, the faster you can get to the blueprint the better.

A wise man once told me “slow down you’ll go faster :-)

Robert Kennedy- Search Engine Researcher

“Regarding semantics, indeed there is room for semantics, not only for the SEO side, but from the search engines side.”

Dr. Edel Garcia

More Helpful Research on this Subject

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Improving SEO Visibility of your Site

Posted on October 19, 2007

Studies reveal that more than 75% of internet users take the help of search engines to find related information, services and products. Following an active research, the users log on to various sites and in turn get converted as potential clients rather than mere hits.Search Engine Promotion is the process of promoting your website through a variety of online channels. This increases site visibility and your potential as a webmaster that ensures higher page ranking within the search engine result pages. Common Search Engine Promotion methods include article marketing, press release, optimization and submissions. The process of improving rankings, visitor frequency and employing search engines for brand awareness is known as Search Engine Promotion. Every motive of website promotion and increasing the web traffic comes under the Search Engine Promotion category.Search engine optimization deals with the methods that are used to place your website higher in search engine rankings using Search Engine Promotion techniques. Whereas building a ‘search engine friendly website’ or optimizing a site for search engine rankings is one-off tasks, Search Engine Promotion is rather a continuous on-going process.Recent studies show that in December 2006, a total of 6.5 billion searches were carried out in various search engines. These searches just don’t involve information sharing but 25% of these searches are online product purchases from search engines. It is crucial for your site to get listed in the best positions in search engine result pages for searches leading to your products. Maximizing your online presence has never been as easy as possible through Search Engine Promotion and search engine optimization.

The different popular forms of Search Engine Promotion are search engine positioning, search engine optimization, online marketing and so on. However all of these terms cater to the same business of developing the sites and increasing site visibility. This refers to making the website appear frequently in directories, SERPs and directory listings, etc. The search engines produce their results in order of relevancy according to the keyword searched, unlike the yellow pages that print alphabetically. In order to reach your website to the top of such listings, there are a lot of things to be taken care of.

Of all internet surfers, around 98.8% use search engines. The ultimate goal of search engine optimization is to achieve better visitor traffic. Site optimization includes improve visibility, your profile and hence increasing the number of potential visitors coming to your site.

The search engines try to find relevancy and the importance of your website in accordance to their set of rules. This is when Search Engine Promotion comes into picture. This involves SEO services to optimize a website to increase search engine visibility. Increasing the site visibility and popularity compliant with the relevant keywords surely makes it possible for prospective clients to spot your website.

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Tags: seo marketing, what is seo, affordable search engine optimization, natural seo, ethical seo, seo copywriting, seo writing, search engine optimization guide, seo training

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