Expert Verbiage in Context
Posted on November 20, 2008
What is Expert Verbiage?
So what’s it all about? I keep hearing the bellows from SEOers “expert verbiage“. Here’s why it is important to you. Experts talk, when they do people tend to listen. It would make all the sense in the world to me that Google learns how to spot expert terms in all content they index. How do they do that? It’s just an educated guess but I believe it relates directly to who Google considers trusted or favored. That actually comes directly from the horse’s mouth in Google’s Patent (app #60171020).
How would Google know the way pros talk? In most cases it is only experts that c
an recognize expert verbiage but if you think about it this would not be difficult to determine algorithmically. Here’s what I strongly believe Google’s AI (artificial intelligence) does. It is not just expert verbiage in content, it is the entire document. Additionally, how many other expert (authority links) cast their votes (link to) to this page. It doesn’t stop there! Have you ever hear terms like Co-Occurrence Data or Bayesian logic? How about LSI and LSA? Also, what if Google measures visitor retention (length of time on site)? Finally how many people go to the site (life of the party sites)?
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Tags: expert, search engine writing, expert verbiage, content writing, search ranking, think expert, authority site ranking, context, market research
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Search Engine Optimization Transformation
Posted on October 28, 2008
What is Search Engine Optimization?
Well, if you ask me there is very little luck to ranking in the top ten fold. These days, if you are in the top fold for desired key phrases, it’s probably because you deserve to be there. Quality score filters and search engine technology have come too far to make a mistake placing a garbage site where it does not belong. So, if you are a top 10 ranker congratulations, you deserve it.
Let me ask you a question that will require thought and honesty, “Are you ranking well because your site is well SEOed or because it is really a wholesome site”? This question is important because Search engine algorithms are approaching human intelligence levels. The goal of every search engine engineer is to answer the question (search query) like a human. Now, I will ask the question again, what is Search engine Optimization?
Where Does Search Engine Optimization Begin?
Let’s turn the page on SEO because it think the term has seen its day (thanks Bruce Clay). I like to think in terms of VCO (visitor conversion optimization) ORP (Organic Result Planning) or VTM (visitor trigger mapping). All of these phrases include the two most important elements of a successful online business:
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Tags: visitor search, clicked phrases, search engine, visitor optimization, website optimization, site, search engine optimization, conversion, ranking
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Google PPC and Organic Joining Hands
Posted on July 27, 2008
Are Organic and PPC Joining Hands?
Google’s Basic Company Mission: Provide most relevant content delivered on SERPS, includes PPC and Organic Results.
Changes to Performance Based Advertising at Google.
Did anybody notice the economic platform at Google has been rapidly evolving lately? “The winds of change” are here today, right here, and now.
This applies to both PPC and organic results that are served when someone enters a phrase into the all mighty Google Search.
Advertisers have to be kept happy and Google knows that. Google is bringing the 2 worlds together. . . natural and PPC. They are moving forward in small but certain steps. Part of success from this program used to be derived from the longer a company spends bidding on a particular phrase, the lower the cost per acquisition. An example of this is if we had a company that was bidding on a term such as “home security” for the last few years thier cpc (cost per click) may be $4. If a new company entered the marketplace and wanted the same term for the same ad position they may have to pay $6-7 for the same click. Presumably, the reason for this is fundamental business or a loyalty bonus.
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SEO Copy Writing Improves Search Results
Posted on July 24, 2008
The Truth About SEO Copywriting
Many SEO-style copywriters believe that search engine results can be attained with seo copy writing articles. The reality is there is not much further from the truth. To promote your website effectively there must be a much larger consideration. It’s called the big picture. It’s one thing to compose a keyword focused article with your special recipe for Keyword density, LSI, co-occurence’s, expert verbiage, longtail phrases but who will read the context message? Guess what? Google can read context of an article and they can understand what phrases mean. “There is no free lunch“…I am sure you’ve heard the phrase and know the context, so does Google.
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Good-Keyword Density Under 2.5%
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No Good- Keyword Density Above 2.5%
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Just Content With Keywords, Right?
Well, seo copywriting can often cross thresholds and filters that a search engine uses to combat spam. Overstuffing keywords will have an opposite effect on your ranking. My thinking around search engine copywriting is if Google can understand phrases and article context why doesn’t a seo copywriter just write for people? That is the question seo copywriters have to ask themselves now, to improve the seemless integration of keywords effectively into content! Copywriter, seo style has taken a turn and for search engine optimization seo copywriting. You better be abreast of the way the engine algorithms respond to the various types of content. As an internet marketing researcher I will say any copywriter service would benefit from content testing but at the end of the day it is people that matter.
What About Outsource Search Engine Optimization Copywriting?
My advice here is test and test. If you see the need to hire an outsourced seo copywriter for this purpose it is your choice. But please, ask questions!
- What is the strategy?
- How will the seo copy writing service focus on key phrases?
- Do they work from skeleton blueprints?
- How do they arrive at keyword clusters?
- Will they pass duplication checkers?
- What keyword density is recommended?
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Understanding Ghost Writing
Posted on July 23, 2008
Ghost Writing in Demand!
More and more writers, amateur authors, and industries are adapting the style of ghost writing. It is commonly used amongst the drug industry. In a study published in JAMA “up to 10% of medical literature is ghost written”. It makes sense that this content writing area of internet marketing is such an interesting field and full of opportunity. Ideas and creative thoughts are in demand and that’s where your experienced ghostwriter shines. With a vast knowledge-base of many subjects and the right drilling tools ghost writing is frightening many professional paid writers. Is it really scary?
How Do Ghost Writing Services Work?
The services ghost writing professionals bring to the table can explain the supply and demand uproar. Think for a moment…precise, keyword targeted, compelling, unique content that you pay for to call your own? Hmm, it really seems like a no brainer to me. Beware, not all ghost writers are created equal. They must have a good command of the language they are writing in. They will basically write articles that are in tune with your business model.
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Tags: ghost writer, ghostwriter, writers, writings, ghost written, written, write, ghost writers, ghost write
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What Do Ghost Writers Do?
Posted on July 20, 2008
What Ghost Writers Jobs Include
Do you keep hearing the term “ghost writers” and wonder what they do? Do they write scary stories about ghosts? Are they writers that experiment with paranormal activities? Well let me explain what a professional ghost writer is and how they can provide business services worth their weight in gold.
They Do Plenty of Research
Writing Persuasive Copy
If you want to find ghost a writer that can write persuasive content be clear with your ghostwriter from the beginning. Developing writers that practice ghostwritten techniques do not all possess the power of persuasion? Part of the game is being able to talk to your readers. Maybe there are some holidays you have in common? Business Communication starts with en emotional trigger. Just listing features, selling points, and benefits is not enough!
Good creative writing and corporate communications will always be more interesting when creating images in the minds of readers occurs from writings. Including relevant images will also help paint the all mighty, bottom line key concepts of the content. Don’t be afraid to highlight, underline, or circle points you are trying to stress. Building credibility and reliability involves thinking of ideas around testimonials, citations and partnerships. Find the theme that works best to reinforce confidence and build around that theme. A verifiable client testimony exhibits a natural extension of building your credibility. Emphasize your client’s confidence in your articles and watch your subscriber list grow.
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Tags: blog, writing, blog ghostwriter, writer, ghost write, ghost writer, phonemic awareness instruction, ghost writers, marketing, content, instruction, ghostwriter
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Writing for Web Psychology
Posted on June 29, 2008
Insights Into Writing for Web Visitors?
Think about how you feel when reading within yourself, your mindset and how you feel when reading articles in different mediums.
Let me give one example. I woke up this fine Sunday morning, put on a pot of coffee, walked to my front door and grabbed the newspaper. To me, a cup of Java coupled with a newspaper on a Sunday morning is a ritual, one that I have been practicing for decades. What am I looking for when I read the today’s news? Firstly, I am relaxed and generally not looking for anything specific, just current news. After scanning all the headlines, finishing my cup of coffee it’s time to do what humans do everyday. Sorry for having to share this with you but I also NEED my newspaper at this time and I am certain I am not the only one. Whilst sitting on the throne I can now focus on the headlines that caught my eye over my cup of Java.
Writing for Web- Relaxed Compared to Mission
The paragraph above has valuable insights into the way a writer must think to improve readership. The main point here is people rarely go online in a relaxed mindset to read. They will generally find your web site through entering a search phrase into a search engine. One of my favorite web usability and writing style experts describes it as “lean-forward vs. lean-back” Source Jakob Nielsen.
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Tags: reading, write, search engine, writing, writing for web, web content, web content writing, for web, understand
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Google Research will Turbo Charge SEM Efforts
Posted on June 22, 2008
Doing Google Research to Refine your Marketing Plan
If you own, build, create, develop or are involved with business on the internet you’ll certain want to know about research methods and techniques used by professionals. The more views you can see in your market the more actionable your research will be. You may no longer find it necessary to possibly abuse Google’s quality guidelines to research. There is simply an abundance of spam online that very strict quality control measures have been taken by search engines including spam reporting by people.
Google Research and SEM
Between organic and PPC traffic the landing page is an area researchers are interested in studying with a keen eye. This is the gateway to the all mighty conversion highway. Every instrument you need to discover what is wrong and right is attained with google statistics found in Analytics. When you research google to obtain information on competitors your SEM campaigns can exceed the norm. This google research can be performed freely, by simply searching your own keywords online. Let’s suppose in your market planning you were promoting “custom cabinets”. By entering the phrase into the Google search you can learn a lot about the persuasive ads and persuasion tactics your competitors are using by viewing their ads.
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Tags: google, innovative policing strategies, wikipedia google research, semantic role labeling, research, free, information, research google, google research, google researchers
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SEM and Marketing Online Today
Posted on March 3, 2008
SEO Tips for Internet Marketing Agencies
Do as you offer
As an internet marketing agency, it’s crucial to have prime organic search positioning. After all, if you offer SEO services, why not show your clients and prospects that you’ve mastered it yourself. Find innovative ways to optimize your website beyond general link building tactics.
If you’re an internet marketing agency, one of the prime things your existing and potential clients will evaluate is how well your website ranks in the search engines. It makes perfect sense that as an agency offering search marketing services, your website’s online search rankings reflect your capabilities….right?
Wrong.
In reality there are thousands of agencies offering internet marketing services, each battling against you to be placed in Google’s top organic listings. These agencies distribute just as many optimized releases and articles as you (and shame on you if you are not!), continually refresh their website copy, acquiring quality links, and the list goes on.
But don’t fret, there are a few strategies that a large percentage of agencies still haven’t grasped, mastered, or initiated – strategies that can help you achieve quality organic results, such as:
Blog Marketing
Yes, we know, you probably already have a blog. But is it integrated within your website’s domain so that every time you add a blog entry your entire website gets ‘credit’ for it? For instance, my company’s website is www.bluelinerny.com and its blog is located on www.bluelinerny.com/blog. Integrating a CMS like Wordpress within your website can do wonders for your ranking, especially if the blog content is displayed in real time on various pages of your website. For search engines, content is king, and blogs are a great way to provide quality-controlled content feeds while improving your rankings.
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Tags: agency, marketing, content, agencies, blog, engines, videos, search engines, organic, website, video, services, domain, clients, search
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What is your Unique Selling Proposition
Posted on February 20, 2008
A Different Angle
If you’ve tried every suggestion and tip there is online or offline for your brochure printing ad and postcards, but you still don’t have the results you want, why not try a different angle to your print ads? You might want to consider using USP to create a successful marketing campaign for your business.
What is a USP? USP is the abbreviated version for Unique Selling Proposition. It is what makes you different from all the rest. It’s the thing that separates your business from your competitors.
If you look at a directory, the first thing you will notice is that all the information for every service you might need describes the same things - similar designs, similar content. Not one ad will jump at you from the page you’re browsing. And why is that? It’s because each of the ads didn’t make a great job of showcasing the USP for each business.
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Tags: selling, get clients, unique, competitors, proposition, target, clients, business, different, unique selling proposition
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