Guru Article Marketing
Posted on November 26, 2008
How to Submit and Market Your Articles
Creating good marketing content takes time. There is plenty of article marketing research you can do if you want to create interest within your readers. You may be composing a network marketing article on “internet business start up” and realize that writing content for this topic is easy as pie.On the other hand you may need a little help getting started. If you are looking for ideas in creating your articles read on.
There are affiliate programs like Google AdSense, and plenty of other creative money making methods for a newbie starting up to consider. But what are the people that are on the internet at this moment looking for? The answer to this question is the difference between ordinary and extraordinary content. It is a product of an expert author or extensive article marketing research. When you embrace the market and find out what is going on in and around it now, that is your key to writing copy that gets the thumbs-up by readers . With the same logic in mind, once your content has been created you want to publish it where people are laughing and crying about the same topic for the most interested readers.
Tags: writing articles, content research, marketing research, market articles, article research, internet marketing content, marketing consulting writing, articles marketing, article marketing tips, consulting articles
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Create a Website Loved by All
Posted on November 24, 2008
Building a Killer Website
Keywords are what make up a topic. They expose the writer’s true meaning of content. On the internet they are used to connect to massive www brain. Remember that keywords deliver a specific message about topics. Arranged in the right order they will walk a website visitor right through your sales conversion funnel.
Understanding the Customer Buying Cycle
Unless you are involved in direct sales you will have a difficult time knowing exactly where your prospects are in the buying cycle on your website. When people visit your website they may want what you are offering right now or they may just be gathering information. That is why it is essential to have good website architecture. The best way to develop website architecture is with a wire frame market analysis. Research is the foundation of the house; Keyword planning is the framework and web design is the cosmetics (windows, shingles, interiror paint,etc).
Tags: market research keywords, buying cycle prospect, cycle purchase, website architecture, about keywords, sales funnel, response keywords, keyword choices, market research, architecture sense, buying cycle
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Expert Verbiage in Context
Posted on November 20, 2008
What is Expert Verbiage?
So what’s it all about? I keep hearing the bellows from SEOers “expert verbiage“. Here’s why it is important to you. Experts talk, when they do people tend to listen. It would make all the sense in the world to me that Google learns how to spot expert terms in all content they index. How do they do that? It’s just an educated guess but I believe it relates directly to who Google considers trusted or favored. That actually comes directly from the horse’s mouth in Google’s Patent (app #60171020).
How would Google know the way pros talk? In most cases it is only experts that c
an recognize expert verbiage but if you think about it this would not be difficult to determine algorithmically. Here’s what I strongly believe Google’s AI (artificial intelligence) does. It is not just expert verbiage in content, it is the entire document. Additionally, how many other expert (authority links) cast their votes (link to) to this page. It doesn’t stop there! Have you ever hear terms like Co-Occurrence Data or Bayesian logic? How about LSI and LSA? Also, what if Google measures visitor retention (length of time on site)? Finally how many people go to the site (life of the party sites)?
Tags: expert, search engine writing, expert verbiage, content writing, search ranking, think expert, authority site ranking, context, market research
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A Website Penalty…Demystified
Posted on November 16, 2008
The Anatomy of a Website Penalty
Building trust with Google is like starting a relationship with a new found friend. Every new friend you meet has their own factors that allow them enter into a trustworthy friendship with you. Google has over 200 ranking factors they use to determine what websites will rank in what order. These factors are mostly algorithmic (programmed by Google engineers) and some are real people scoring websites (human review)
Before when get into penalties let me suggest a plan that never fails…avoid penalties. Between search engines and websites a friendship must be formed. To gain Google’s trust means you would be wise to learn the friendship factors Google has. You see, if your website was penalized it is simply because you have breached the trust factors that Google’s AI (artificial intelligence) has in place. In this scenario an immediate examination discovery must be conducted for the innocent. The gremlin(s) must be found and terminated. For the guilty (deliberate; blackhat), shame on you; mark it on your list as a deceased failures. Read more
Tags: buy bad domain, link 101, free link scam, so called seo expert, fake google experts, google ban, bad seo school, nine tricks, fake social bookmarking, site penalty, website penalty
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Strategic Relationship Marketing
Posted on November 16, 2008
3 Easy Steps to Relationship Marketing Success 
I really think it’s your job to know your market as best as you can. A marketplace has several intimate elements to every business. With internet marketing today, we are dealing with a floodgate of information. “Broadband Penetration Grows to 57% in US Homes” . What does that mean and how does it affect your business? The answer is quite simple, LOTS. As a business we can leverage the fact we know, our online marketing could be more focused on people in their homes. What are they doing? How well can we get to know them, so we can help them get what they need from our website?
Introduction
Because I develop marketing campaigns for a living I am going to mention one step prior to my 3 steps that sort of goes with out saying. It’s called measurement and tracking. Before any marketing campaign commences we need to be able to measure it. I would highly recommend using Google Analytics to measure all marketing efforts, including offline marketing. Additionally, having goal funnels planned and proper filters applied will only make exploratory analyses and results more actionable. Read more
Tags: customer relationship management, marketing customer relationship, customer relationship, multi-channel marketing, integrated marketing program, online web marketing, marketing communication, email marketing, strategic marketing, relationship marketing strategy
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What Matters in Search Engine Optimization
Posted on November 14, 2008
I suppose you are hearing the buzz about selling your promotional products online and making a fortune? Although this is a true statement, it depends on one critical element…people visiting your website. Search engine optimization has often been considered as one of the best ways to get traffic to your website, but what is search engine optimization?
What Matters in SEO- 60% On-Page
It is preparing your website for a search engine crawler (spider) to move efficiently through your site and clearly understanding the context of your entire domain. There are no tricks and no secret recipes just pure math, science and context. It can only be effectively performed with the direct involvement of high level thinkers. All internet marketing specialsts take search engine marketing, landing page design, consumer research and interactive marketing all into consideration when executing SEO services. What’s on your site is only half the battle.
What Matters in SEO- 40% Off-Page
What is Link Popularity?
This is when you have many inbound links (links from other related sites) linking to your website. The reason inbound links are so important is they are seen as votes or citations from other webmasters. Search engines consider this when ranking websites in thier index. The best way to obtain links that are incoming is naturally.
Ways to Get Link Popularity
It really starts with design and planning. First we must develop rock solid website architecture with clearly defined goals. In your online strategy you want to consider some genuine sweetness to your offerings. By including “sweetness” in your website design that alone can be a reason for many related site to link to yours. Now that we have marketing optimization well planned we can build a website with purpose. The primary purpose is conversion while other websites will naturally want to link to your website.
Tags: making money on the internet, business direct marketing, landing page, search engine optimization, building sales, brand range, situation analysis, creative advertising, targeted advertising, permission email marketing, marketing initiatives
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Cause Marketing Helps Your Cause
Posted on November 13, 2008
What is Cause Marketing?
When a company markets a product or idea and it is associated with a good cause the loyalty customers give is far greater. In a study conducted by Cone Millennial in 2006, 89% of Americans aged 13 -25 claimed they would change from 1 brand to another if it was priced similarly and associated with a good cause.
A Cause Marketing Example
One of the most popular ways to develop a business tie with you and your products is with social-marketing. Social marketing and cause marketing work very well together. For example on Facebook I always tend to get caught up in cause groups. A recent group I join was a very sad story about a puppy dog getting hacked up in many pieces (you will need to login to view it. The cause was a petition to the Australian courts for maximum penalty to the ruthless perpetrators. The descriptive article really describes every gory detail. Currently the group entitled “D- DAY HAS ARRIVED… PLEASE HELP ‘PEANUT’ GET JUSTICE” has 36,000 members since October 25, 2008 (Today is November 13, 2008). The word spreads like wildfire amogst friends and friend s of friends!
Tags: relationship, response, cause, relationship market, consumers, market, direct, cause-related marketing
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Neuro Marketing and Neurophysiological Implementation
Posted on November 12, 2008
Getting to Know Your Website Visitors
What is Objektivierbaren Neurophysiological Execution?
Did you ever wonder why a baby reaches out and touches the same toy everytime. Is it the color, shape or does a baby’s mind have the ability to prefer? When we navigate through the online world what triggers us to click the elements we click? With the many sources of traffic that can potentially visit your website analytical tools are needed to answer the questions about the behavior of people that visit your site. A few traffic sources you can expect to see on your website include:
- Search Engines
- Social Networks
- Referrals
- Paid (Pay per click)
- Affiliates
Tags: e-marketing, interactive marketing, e-mail marketing, Error neuro marketing, youth marketing, market research, neurologische, blog marketing, grassroots marketing, marketing promotion, event marketing, experiential marketing
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