Google PPC and Organic Joining Hands
Posted on July 27, 2008
Are Organic and PPC Joining Hands?
Google’s Basic Company Mission: Provide most relevant content delivered on SERPS, includes PPC and Organic Results.
Changes to Performance Based Advertising at Google.
Did anybody notice the economic platform at Google has been rapidly evolving lately? “The winds of change” are here today, right here, and now.
This applies to both PPC and organic results that are served when someone enters a phrase into the all mighty Google Search.
Advertisers have to be kept happy and Google knows that. Google is bringing the 2 worlds together. . . natural and PPC. They are moving forward in small but certain steps. Part of success from this program used to be derived from the longer a company spends bidding on a particular phrase, the lower the cost per acquisition. An example of this is if we had a company that was bidding on a term such as “home security” for the last few years thier cpc (cost per click) may be $4. If a new company entered the marketplace and wanted the same term for the same ad position they may have to pay $6-7 for the same click. Presumably, the reason for this is fundamental business or a loyalty bonus.
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SEO Copy Writing Improves Search Results
Posted on July 24, 2008
The Truth About SEO Copywriting
Many SEO-style copywriters believe that search engine results can be attained with seo copy writing articles. The reality is there is not much further from the truth. To promote your website effectively there must be a much larger consideration. It’s called the big picture. It’s one thing to compose a keyword focused article with your special recipe for Keyword density, LSI, co-occurence’s, expert verbiage, longtail phrases but who will read the context message? Guess what? Google can read context of an article and they can understand what phrases mean. “There is no free lunch“…I am sure you’ve heard the phrase and know the context, so does Google.
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Good-Keyword Density Under 2.5%
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No Good- Keyword Density Above 2.5%
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Just Content With Keywords, Right?
Well, seo copywriting can often cross thresholds and filters that a search engine uses to combat spam. Overstuffing keywords will have an opposite effect on your ranking. My thinking around search engine copywriting is if Google can understand phrases and article context why doesn’t a seo copywriter just write for people? That is the question seo copywriters have to ask themselves now, to improve the seemless integration of keywords effectively into content! Copywriter, seo style has taken a turn and for search engine optimization seo copywriting. You better be abreast of the way the engine algorithms respond to the various types of content. As an internet marketing researcher I will say any copywriter service would benefit from content testing but at the end of the day it is people that matter.
What About Outsource Search Engine Optimization Copywriting?
My advice here is test and test. If you see the need to hire an outsourced seo copywriter for this purpose it is your choice. But please, ask questions!
- What is the strategy?
- How will the seo copy writing service focus on key phrases?
- Do they work from skeleton blueprints?
- How do they arrive at keyword clusters?
- Will they pass duplication checkers?
- What keyword density is recommended?
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Understanding Ghost Writing
Posted on July 23, 2008
Ghost Writing in Demand!
More and more writers, amateur authors, and industries are adapting the style of ghost writing. It is commonly used amongst the drug industry. In a study published in JAMA “up to 10% of medical literature is ghost written”. It makes sense that this content writing area of internet marketing is such an interesting field and full of opportunity. Ideas and creative thoughts are in demand and that’s where your experienced ghostwriter shines. With a vast knowledge-base of many subjects and the right drilling tools ghost writing is frightening many professional paid writers. Is it really scary?
How Do Ghost Writing Services Work?
The services ghost writing professionals bring to the table can explain the supply and demand uproar. Think for a moment…precise, keyword targeted, compelling, unique content that you pay for to call your own? Hmm, it really seems like a no brainer to me. Beware, not all ghost writers are created equal. They must have a good command of the language they are writing in. They will basically write articles that are in tune with your business model.
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Protected: Introduction to Robert Kennedy
Posted on July 23, 2008
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Protected: What Robert Kennedy Does
Posted on July 22, 2008
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Protected: Reticular Activator Quiz Tickle Your Brain
Posted on July 21, 2008
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What Do Ghost Writers Do?
Posted on July 20, 2008
What Ghost Writers Jobs Include
Do you keep hearing the term “ghost writers” and wonder what they do? Do they write scary stories about ghosts? Are they writers that experiment with paranormal activities? Well let me explain what a professional ghost writer is and how they can provide business services worth their weight in gold.
They Do Plenty of Research
Writing Persuasive Copy
If you want to find ghost a writer that can write persuasive content be clear with your ghostwriter from the beginning. Developing writers that practice ghostwritten techniques do not all possess the power of persuasion? Part of the game is being able to talk to your readers. Maybe there are some holidays you have in common? Business Communication starts with en emotional trigger. Just listing features, selling points, and benefits is not enough!
Good creative writing and corporate communications will always be more interesting when creating images in the minds of readers occurs from writings. Including relevant images will also help paint the all mighty, bottom line key concepts of the content. Don’t be afraid to highlight, underline, or circle points you are trying to stress. Building credibility and reliability involves thinking of ideas around testimonials, citations and partnerships. Find the theme that works best to reinforce confidence and build around that theme. A verifiable client testimony exhibits a natural extension of building your credibility. Emphasize your client’s confidence in your articles and watch your subscriber list grow.
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Simple SEO With A Website Blueprint
Posted on July 13, 2008
Google Quality Filters
The newer algorithms that Google is using are incredible for users and a challenge for natural SE placement. There are many technologies combined that determine a website’s ranking in organic search engine indices. I am talking from the perspective of a researcher and not SEO.
Is SEO on its Way Out?
I like to think of search engine optimization transforming into an art of marketing online. The deeper you can dig the more logical and intelligent your website is to its targeted visitors. Other, more critical elements such as a good site architecture with website blueprint engineering will give you the piece of mind for a solid website foundation.
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