Writing for Web Psychology
Posted on June 29, 2008
Insights Into Writing for Web Visitors?
Think about how you feel when reading within yourself, your mindset and how you feel when reading articles in different mediums.
Let me give one example. I woke up this fine Sunday morning, put on a pot of coffee, walked to my front door and grabbed the newspaper. To me, a cup of Java coupled with a newspaper on a Sunday morning is a ritual, one that I have been practicing for decades. What am I looking for when I read the today’s news? Firstly, I am relaxed and generally not looking for anything specific, just current news. After scanning all the headlines, finishing my cup of coffee it’s time to do what humans do everyday. Sorry for having to share this with you but I also NEED my newspaper at this time and I am certain I am not the only one. Whilst sitting on the throne I can now focus on the headlines that caught my eye over my cup of Java.
Writing for Web- Relaxed Compared to Mission
The paragraph above has valuable insights into the way a writer must think to improve readership. The main point here is people rarely go online in a relaxed mindset to read. They will generally find your web site through entering a search phrase into a search engine. One of my favorite web usability and writing style experts describes it as “lean-forward vs. lean-back” Source Jakob Nielsen.
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Google Research will Turbo Charge SEM Efforts
Posted on June 22, 2008
Doing Google Research to Refine your Marketing Plan
If you own, build, create, develop or are involved with business on the internet you’ll certain want to know about research methods and techniques used by professionals. The more views you can see in your market the more actionable your research will be. You may no longer find it necessary to possibly abuse Google’s quality guidelines to research. There is simply an abundance of spam online that very strict quality control measures have been taken by search engines including spam reporting by people.
Google Research and SEM
Between organic and PPC traffic the landing page is an area researchers are interested in studying with a keen eye. This is the gateway to the all mighty conversion highway. Every instrument you need to discover what is wrong and right is attained with google statistics found in Analytics. When you research google to obtain information on competitors your SEM campaigns can exceed the norm. This google research can be performed freely, by simply searching your own keywords online. Let’s suppose in your market planning you were promoting “custom cabinets”. By entering the phrase into the Google search you can learn a lot about the persuasive ads and persuasion tactics your competitors are using by viewing their ads.
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