Get Rid of Files on that Won’t Delete with PuTTY
Posted on January 27, 2008
Delete Unwanted Files on Your Web Server Using SSH
Have you ever found a directory on your web server that has a ton of files that won’t delete. You have tried by FTP, logging into your control panel and nothing seems to work. I struggled with this for a few hours and learn that is was as easy as puTTY in my fingers.
If you will download the program called ” puTTY” , which is available from tucows at, please log into your server as the “unsername” user. Go to /home/unsername/public_html/DirYouWantToDelete via the ” cd” command. When you ssh in, you will probably be in the /home/unsername directory (folder). Try the following 3 commands:
cd public_html (common name for root directory files)
cd DirYouWantToDelete
pwd
The pwd command (” print working directory” ) will let you know which directory you are in.
Now try the following command:
ls
This will show all the files in this directory.
If you are in the “DirYouWantToDelete” directory, and you are completely sure you want to delete every file in that directory, you can use the following command:
rm *
This will remove all files — and there is no undoing of this — in the directory.
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Creating Dynamic Ads to Get More Clicks
Posted on January 26, 2008
Improve Your “Click Through Rate” by Writing Effective Google AD Copy
Comments: Article bodMaking the most of your Google Advertising opportunities requires a good look at your advertising text from an internet marketer’s point of view. By incorporating some fundamental marketing logic to your Google PPC (Pay Per Click) Ads, you can increase your CTR (Click through Rate) without having to exponentially increase your CPC (Cost per Click) campaign budget.
Having the highest CTR possible is essential in getting your Google Adwords Advertisement ahead of your competition. Why? Before your advertisement is shown on Google or any of their partner sites, a quick alculation is performed to asses the ranking or position of each advertisement.
There are many other factors that govern your PPC ad’s ranking (such as landing page quality) but this is the basic formula.
‘CTR x CPC = Rank’
Just buy looking at the formula it is easy to see that an advertisement with the higher CTR will gain a better rank than an advert with a similar CPC. This is why it is important to make users ‘want’ to click on your ad. The more clicks your advertisement has in contrast to every time it is displayed (impressions), the higher your CTR.
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Theme Based Keyword Clustering
Posted on January 22, 2008
I was just listening to one of my mentors Russell Wright from ThemeZoom and he really got me to thinking. In case you have not heard of Russell you can get to know Russell’s brain here. I have been a ThemeZoom member for about 6 months now. I consider myself proficient in using the keyword clustering marketing analysis application. I will also likely be a ThemeZoom member for life. It is not because of the Multi million dollar application. It is not because of the countless videos that help you learn the tool. It is not because of the new application launch in March 2008.
It is Russell’s brain that helps me the most.
ThemeZoom just conducted a survey of about 85 users. I listened to the entire 80 minute audio and the cross tabular survey results. In his audio he gives his take on the next 24 months of stormy weather in store for the web. Russell and Art Crowley have put together one of the most impressive learning pads for present and future marketeers. What they are going to tell you is really about the same principles that have applied for decades. It is just that today there are more Multi channels to market through. Mailing lists are still used but what we do with them has changed.
Approved by Car Guy- Create Online BusinessFiled Under Pay Per Click | 2 Comments
Measuring SEO and SEM
Posted on January 17, 2008
The SEO Debate - Good ROI or Hard to Measure?
A recent survey by MarketingSherpa of over 2400 in-house marketers and over 700 marketing agency executives found search 
engine optimization (SEO) to be the second most effective tool for generating ROI, right behind email marketing. Good news for all those start-up internet marketing agencies.
But a closer look at the numbers revealed a slightly different story. Although 36 percent of respondents rated SEO to have good ROI, another 21 percent slammed it as hard to gauge. The result was that SEO also placed third, out of seven marketing tactics, for least effective.
Why would a tactic heralded as being on the cutting edge of internet marketing, and praised for it’s ROI also be criticized for being hard to gauge? There are a few reasons, most of them related to the relatively short period of time SEO has been used as a marketing tool and the trepidations most business owners feel when paying money for a relatively new strategy with graduated pay-off.
Measure This.
There still isn’t a good, solid analytics tool that can separate SEO leads from SEM leads. Google Analytics, wildly popular because it 
is effective and free, only measures return from SEM leads, and most other high-level analytics tools, like Click Tracks for example, inevitably mix up SEO and SEM. Frustrated business owners who couldn’t get solid numbers about SEO versus SEM probably contributed to those who judged SEO “hard to gauge.”
Time, time, time.
Getting on the first, or even second, page of Google for a popular key word takes serious time, effort, and patience. After all only 10 
websites in the entire country are capable of getting on the first page of Google for a specific keyword or phrase. Return on investment, in the form of a higher profile or better leads, may arrive within two months, or take over a year. In fact, any good report on SEO’s ROI should evaluate expenditure and profits on an annual basis, rather than going month by month.
The Size factor.
Companies with the time and resources to wait things out see a tremendous jump in profits thanks to SEO. Smaller companies who become frustrated part-way through the process or who lose the ability to fund SEO or who choose a cheap and ineffective SEO company are less likely, or, rather, not likely at all, to see the fruit of their investment. This factor is also probably the reason that MarketingSherpa’s survey found that 43 percent of “Big Spenders” (companies who spend more than $25,000 per month on SEO) plan on increasing their SEO budgets at least 11 percent next year, but only 35 percent of all respondents surveyed were willing to do the same.
Youth.
At the end of the day, SEO just hasn’t been around that long. People like the idea of it because it is cutting edge, but the flip side of cutting edge technology is that it often hasn’t had time to really prove itself. Businesses praise SEO’s obvious advantages (zero cost 
per click, long-term rankings, no constant bidding wars) but feel less sure when it comes to paying up front costs that will give birth to results at some distant point in the future. There are no standards in the industry, no rules, and most of the literature on SEO is available on the internet, in opinion articles and through blogs.
Is SEO an effective tool? YES. We can’t say it enough and the stats speak for themselves. According to Forrester Research, 93 percent of Internet users use search engines and 97 percent of those users never get beyond the first three results they find. Not only that, but thanks to an ad-averse culture, 76.7 percent of internet users use the organic, rather than paid listings. But search engine optimization is not cheap and not easy. Anyone who promises you first page status for 500 bucks a year is lying. So count the cost, research the benefits, and prepare for an exciting journey.
About Blueliner NY
Blueliner NY is an internet marketing agency and web development firm specializing in search marketing tactics including SEO, social media, online advertising and web analytics. Visit www.bluelinerNY.com for details or contact Dali Singh at dsingh[at-symbol]bluelinerny.com.
BluelinerNy - Internet Marketing Agency
Author Bio: Dali Singh is the Co-Founder and Managing Director of BluelinerNY.com, an internet marketing agency based in New York. She is responsible for the implementation of Blueliner’s marketing strategies including SEO, interactive PR, social media and search friendly web design. For details, visit www.bluelinerNY.com or email dsingh[at-symbol]bluelinerny.com.
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Free Promotion to Your Site with Article Writing
Posted on January 11, 2008
The Ultimate Money Making Article About Writing Articles to Increase Your Wealth, Success, Traffic and Clicks With your Online Business. Article.
by - ReadEZArchive.com
WeeEeLLLL Howdy there cyber people! I hope all is well on your end my friend. Now listen to me for a moment: I don’t want to try to sell you some bullcrap money-making scheme filled with promises of fortune and riches in 3 easy money-making magical steps. In fact, i’m going to tell you straight up that If you’re looking for a quick and simple method to anything in life then you’re in the wrong fairy tale.
Making Money - ESPECIALLY ONLINE - is difficult and requires time, dedication, patience, and much effort and energy.
Your online business is not going to last if you are not familiar with how the internet and online community works.
1. Familiarize yourself with Search Engines and Market Trends.
2. Observe which websites are popular and what the internet demand is.
If you’re are not proficient in these areas, then it would be best for you to open up a restaurant or a subway because online business is a very competitive and vicious territory.
This Article is not an article about how to start an online business, so I’m assuming that you already have a website, blog, or atleast a myspace for crying out-loud. It’s the 21st century, you BETTER know how to use a computer.
Because I like you and you are my friend, I’m going to give you a brief explanation of making money online. Then I’m getting back to The Ultimate Money Making Article About Writing Articles to Increase Your Wealth, Success, Traffic and Clicks With your Online Business. Article. sheesh…
There are 3 ways to make money on the internet.
1. By Selling a Product.
2. By Providing a Service.
3. Advertising and Affiliate Programs
There may be other ways, but these are the most basic.
1. If you are wanting to sell a product online, say for instance, some leather bracelets you make at home. You can go to craigslist.com or ebay.com and list your items. Craigslist is a free classified ads forum, and ebay is the leading online auction website that even offers storefronts to online businesses.
2. You can also provide an online service. This usually requires a website. You can signup with a free host at http://www.sitesled.com or you can register a domain name at http://www.powweb.com/.
In order to provide an online service, you have to figure out a way to make something easier for a person using a computer with the internet. This can include leasing the disk space on your domain as storage or email. You could also have a business directory or have free desktop wallpapers.
3. Advertising and Affiliate programs are like being a salesman for other online businesses and websites. You make money with Affiliate programs by referring traffic to advertisers who then pay you per click, sign-up, or purchase made.
Get it? Got it? GREAT.
Now back to the Feature Presentation:
The Ultimate Money Making Article About Writing Articles to Increase Your Wealth, Success, Traffic and Clicks With your Online Business. Article.
Search Engines Rule the World
The most obvious and crucial aspect of the internet’s framework would be the Search Engines. The Search Engines provide the interface that makes web-browsing and online surfing extremely user-friendly and fast. Search Engines make it possible for anyone in the world to find information about any subject in a matter of milliseconds. That’s a powerful force, and it’s very very important to be on its side and do whatever is necessary to keep it happy.
Mmm - Me Want Keywords
The food that makes Search Engines most happy is Keywords, Keywords, and More Keywords. Words are the fuel of information and communication. Words are what make Searches and Search Engines possible. Words are what’s going to get the people, the clicks, and the money.. to you.
ARTICLES ARE JUST WORDS.
Articles are words, and words make search engines happy. Articles make search engines very happy, and that’s why articles are a SUPER DUPER FANTASTERASTIC WAY to promote your businesses, your blog, send hits to your affiliate programs, your websites, your services, and anything you want. BECAUSE THEY HAVE THE WORDS that Search Engines drool over.
Here’s Whatcha Do:
1. Get your website together.
2. Write an Article with Keyword-Specific content based on the traffic and demographic you are trying to reach.
3. Include links to your website, products, services, and affiliates in your article.
4. Submit your Articles to Article Directories.
and that’s it.
People will search for different keywords that appear in your articles and will be directed via the links contained within.
It sounds simple, and it really is, but that doesn’t mean that it’s easy-breezy. No matter what, you will always have to keep on learning, trying, and persevering.
And because You cyber people really are my friends, I’m going to leave you with…
*ONE LAST SUPER BONUS ONLINE MONEY-MAKING IDEA*
Here’s whatcha do. Find a good affiliate program. Search on google for “affiliate program” and there will be many sites that come up. For the sake of this ONE LAST SUPER BONUS ONLINE MONEY-MAKING IDEA you are going to pretend that you signed up with Dr. Pooper Soft Drinks. Now everytime you send Dr. Pooper a customer via your special affiliate link (i.e. http://www.drpooper.com/affiliate?id=3425643 ) you will receive a percentage.
What you can do is register a domain name that reflects the products and services of the affiliate program you signed up with. In this case, you could do http://www.drpoopersoftdrinks.com and you would have it redirect the web-browser to your affiliate link. This way, you won’t need to have a website at all.
Then, you write articles about Dr. Pooper Soft Drinks, include your website drpoopersoftdrinks.com and submit your article to different Article Directories.
And There you have it!
I told you I was going to be straight up with you! Thanks for Reading my Article and if you have some time be sure to check out these websites:
http://www.ReadEZArchive.com - Search and Submit FREE Articles *FREE Redistributable eBooks too!
http://www.downheredvd.com - Ordinary people never let go of their dreams in the shadows of a small town’s history.
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Improve your Business with Data-Base Follow-up
Posted on January 7, 2008
Database Marketing: The Key To Growing Your Business
I’ve been working on the same strategy for the past three years now and I believe that despite so many tactics emerging in the industry, I can still rely on it to get me the leads I need to grow my business.
So what is this marketing strategy? I’m basically using database marketing to reach out to as many target customers as I can.
Database marketing may not be considered as one of those glamorous and brilliant strategies in the marketing industry, but it sure does work steadily to help me achieve the growth I need. Whether you’re a small-time entrepreneur, a Fortune 500 company, or even a freelance professional, database marketing can work for you.
Whether it’s simple or more complex, database marketing can be developed to help you maintain a precise database of information of your current customers and prospective clients.
So how do you do that? Some business owners who have been successfully using database marketing as their strategy find it effective to send out a reminder every year to their current roster of customers. They mail out brochures and flyers to more active clients more than once, and they even place personal calls to their most loyal subjects – with the purpose of making their business recognized and retained in their clients’ minds.
Here’s how you can effectively optimize your database marketing strategy to help you grow your business:
1 – Database marketing works effectively with repeat marketing. This means that you use your funds to market your products and services to your best and loyal customers on a regular and repeat basis.
Send out brochures, catalogs, flyers, and even your postcards to your current clients just to remind them that you’re still around. You can also use database marketing to introduce new products and provide them with special discounts and freebies for repeat business.
2 – Experiment with new target customers. Even if you put most of your resources in keeping your relationship with your current customers, don’t forget to leave a little to generate new leads. You still need new customers to maintain your success even if you already have more than enough in your current database. More customers mean higher profits.
3 - Mix and match your marketing tools. You don’t need to stick with just one marketing vehicle to make your database marketing work. Direct mail may be your best bet when it comes to database marketing; but you still have many promotional tools that you can use that will surely have a positive effect on your business growth.
And don’t be afraid to mix and match your marketing vehicles. As they say, two heads are better than one, so does two marketing vehicles combined can work better in reaching out to your target audience.
For comments and inquiries about the article visit:
Brochure Printing, Flyer Printing
Author Bio: Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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Up Close and Personal with Internet Marketing
Posted on January 4, 2008
Internet Marketing – Intimate Marketing
In these days of vast Internet use, people generally have the intention to attach everything of their daily life to the Internet. So the concept of promotion and marketing also get co-related with each other. Lets discuss a little about website promotion.
Website promotion, some times referred to as the e-marketing or online marketing, is the online strategy for the services or the products applied through the use of Internet. Due to the low-cost and the global nature of the Internet, the website marketing concept is gaining some rapid popularity. The other cause of the popularity of this concept is the interactive nature of the Internet. Online promotion is a procedure of mounting and promoting a group using the online medium. Factually, website promotion doesn’t always mean just websites. The scope of marketing communications is beyond website building or operating through a website. web-based advertising strategies include each and every aspect of online advertising services, products, and positively the websites that include the email marketing, market research, and the direct sales strategies.
Here are several types of affordable internet advertising. Let us discuss a little about them.
• Search Engine Marketing: SEM or search engine marketing is a special type of Internet advertising, which looks to endorse the websites by mounting their appearance in the pages of Search Engine Results. This type of web-based advertising could be divided into several categories such as paid placement, search engine optimization, and paid inclusion.
• E-Mail Marketing: E-mail marketing is a special form of direct web-based advertising that uses electronic mails as the component of interacting commercial or fund-lifting messages to a target audience.
• Blog Advertising: When marketing on the web is done through the uses of the web-blogs, then that type of online website promotion is called the Blog Marketing. Don’t mix up the blogs with general corporate websites. Generally, a single marketing topic comes through the blog at once.
• Viral Marketing: This is the marketing technique, which uses the already existing social networks to create the brand awareness, through spreading the computer viruses. Now, this method is not always good, since the viruses could hamper the computer of a customer. So it could create bad reputation for the marketing product.
• Interactive Advertising: One-on-one interaction between the product manufacturer and the customer through Internet.
Advantages:
(1) The main advantage of the website promotion is the one-on-one interaction between the manufacturer and the customer. Mail or the messages are sent to the customers in bulk but when the customers are opening the mailboxes, they are getting the mail addressed directly to them.
(2) Among the other advantages of affordable internet advertising you could include the demographics targeting by the online marketers, measurability, customer response and the immediate results.
Disadvantages:
If people are not aware of the latest technologies this Internet website promotion strategies could go in vein. On other hand, customers could have the lack of experience on feeling the product.
Bottom Line:
Though these web-based advertising strategies have some drawbacks, it is expected that the Internet Marketing will be even more popular in the future.
Author Bio: Ted Turner is an expert search engine optimization, executive with Toronto Web Services Company Specializing in Toronto SEO, Toronto web marketing, Internet Marketing Canada and Toronto Online Advertising.
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Answers to Common Offshore Outsourced Questions
Posted on January 2, 2008
Top 4 Questions Offshore Outsourcing Clients Need to Ask Vendors in India!
Offshore Outsourcing Clients looking towards India for cost-effective and quality oriented business models need to look past basic cost-cuts and sops offered by Indian offshoring service providers and concentrate on the ultimate and measurable ROI figures besides best practices honored by the companies.
A look at current choices for affordable transmigration of business models that offshore outsourcing clients can consider for continuity of business operations and expansion: while the leading offshore outsourcing clients are serviced by countries like India, China, Canada, Mexico, South Africa, Ireland, Russia and the Philippines, these are continually being challenged by newcomers to the offshoring industry, such as Brazil, the Caribbean region, Malaysia, Bangladesh, Korea, and Sri Lanka.
Reasons why India is leading in current offshoring market: offshore outsourcing client advantages when choosing India for delegating business functions. India has been riding the constant wave of successful, cost-effective and consistent quality of service providers that meet offshoring needs in the IT and Finance sectors since the early 1980’s, but since then has diligently converted masses of others from varied industries to avail its rich talent pool of other qualified workforce too. Thus, a proven track record and discretionary handling of client relationships by established Indian IT service companies cleared the way for other industries such as banking, legal, medical and education fields to offer favorable wage differentials and their high-quality, English-speaking talent pool to the offshore business owner keen to be a part of India’s emerging power as a global outsourcing center.
Besides the above, India has been a preferred outsourcing hub for offshore outsourcing clients looking for more than simply tech-support as there is a lot more to the Indian shores apart from the fact that it generates 200,000-250,000 engineering and computer science graduates as well as 2 million other graduates, typically the majority of whom have good communication skills in English. Now, it shouldn’t come as a surprise then that a NASSCOM-McKinsey report puts India’s business process outsourcing (BPO) industry growth levels to beyond the $21 billion by 2008!
However, even with all these great incentives offered by India, there are some guidelines that are necessary to follow in the vendor selection phase so that offshore outsourcing clients get to make a wise choice. Here are some pointers from www.eupath.com, your India offshoring services provider focusing on serving you better:
First decide on the country you wish to outsource to and then have a tentative list of vendors before you, based on the business models they offer and their competitive pricing.
Ask of each how much their experience is (how many projects have they completed?) and their core capabilities.
Ask your chosen vendor, what are your technological capabilities?
Vendors should be able to satisfactorily answer, what their development methodology is.
Also enquire about security issues like how do they ensure client confidentiality and what kind of protected infrastructure do they have in place.
If you are unsatisfied by their answer, drop a line to info[at-symbol]eupath.com and the leaders in the offshoring business will show you the way!
Author Bio: for more information: http://eupath.com
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