A Few Ways to Increase Adsense Earnings
Posted on November 29, 2007
I was doing a little digging in the community of Adsense publishers today. I thought that the information I was reading would be helpful to other Adsense publishers that want to increase their earnings.
There are many interesting new ideas for publishers that I was un ware of. Did you know you can add Adsense videos to your website? It is funny, I discovered this while viewing a YouTube video on Adsense advice. As you can see below there are many publishers that are will to share tips and advice with you. Heck, some of them even share their own secrets.
If there is one point I am reading loud and clear from all publishers is that earning have dropped considerably across the board for ALL publishers. It confirms my most believed tip, don’t count on Adsense earnings as primary income. It is passive income no matter what level you are at. Remain focused on your real expertise and Adsense will be a sweet reward. Please do not fall into the trap that many did in 2004-2005 when AdSense actually produce amazing revenues. In 2004-2005 I bought a house with Adsense earnings alone. Today my earnings are 15% of what they used to be. All publishers have seen dramatic decreases in earnings, some more than others. I have not spoken to one publisher in the last year that has said earnings increased.
It is still a good program for webmasters that want to monetize their site, just not like the good old days!
Page rank and search engine rankings play a major role in your earnings. There are also publishers that are making sites just for Adsense and have no other purpose. These publishers generally use Adsense templates that are optimized for earnings. The only problem with that is Google knows all about MFA and rumor has it a devaluing of sorts takes place on MFA sites. But they seem to be respecting MFA as a business model.
It doesn’t change the bottom line that for publishers this program remains the best paying, easiest to administer and use program. In a matter of minutes your personal blog, company blog, political blog, website or forum can be displaying these targeted ad units.
I Hope You find These Tips Helpful
John Says- Did you know the real story behind Adsense.com?
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Hit With a Duplicate Content Penalty?
Posted on November 22, 2007
Articles and Duplication Content Penalties
Who said that? Or should I say who said it first? It seems the issue of duplicate content 
is hotter that ever right now.
Often SEO gurus and webmasters are very aggressive in finding plagiarism. As the air thickens, the echo of penalties are being heard louder and louder, webmasters have the microscope on their webpages out of fear of being slapped with the duplicate content penalty.
From my experience there are many different ways you can get caught in the dreaded Dupe-poop filter tied into the LSI.
If your rankings are on a downward spiral then the contents of some of your pages may be suffering form a duplicate content penalty. The “duplicate content penalty” myth is not a myth as some webmasters believe. Please take a bit of your valuable time and dedicate it to researching how dramatically having contents that are in duplicate form can be to you ranking.
We must understand and accept the fact that Google has the technology to spot duplication from a mile away. They know what is:
- Original Expert Content
- Original Content
- PLR with changes
- PLR
- What webmasters have more duplication that others
Based on the above classes of duplication, your writings are scored accordingly. I have also listed them in the order I believe to be correct.
Does it Apply to Articles that Are Not on Your Site?
I am not sure that I can honestly answer that because so many people may reprint your article without your control. Unfortunately, all the testing I have done tells me that article directory spam is being flagged and devalued (at least). The article directory spam I refer to is the same article existing in many submission directory locations. What it boils down to is if you are an article marketing entrepreneur you cannot submit the same article to many directories or you risk getting zapped as a duper.
Many Webmasters think that if you publish enough articles (regardless of duplication) and get them indexed that it will help your cause….e-h-h-h-h-h WRONG. With confidence I can tell to that if you submit 3 or 4 unique articles in a day they will have a better long term effect than submitting the same article to 100’s of directories.
Look at it the Way it is
How many times do you need to say the same thing and how many times do we need to read it? Once is plenty. Now your article writing expenses just went through the roof! Yes, they have but there is a loud call now for unique, expertly written content. It is up to you how you want to react to reality. The search engines know how to separate expert writers from novice. There is simply too much junk on the net that doesn’t need to be there and that’s what is being sorted out by the mighty search gods. The best way for you to market to search engines through article directories is by writing your own articles with unique spins.
Many think that this can be dangerous and malicious for Google to become so ruthless. There is no publicly stated clearly defined explanation on the “duplicate content penalty” breakdown other than what the engineers at Google tell us which is vague but some insights may be formed from them.
You may here phrases like…
“Oh, i believe there definitely is a duplicate content penalty all right, it just doesn’t seem to me to have anything to do with duplicate content.”
Most of the time webmasters make statements like this when they have been penalized…in a state of denial. Whether the webmasters cries are heard or not doesn’t matter. Google does not have to explain the reasons they ban a site to anyone. Will a duplicate content penalty hurt me? Yes, if you depend on search engines as a source of traffic this can be quite painful.
Here’s the way I see it. I only need to say something meaningful in an article once. Any repetitive phrases are wasting the readers time. So why not make yourself happy and others by saying something new and helpful? Just opening my eyes and looking at how much duplicated content is out there tells me it’s about time the search engine’s have taken action…and they have!
At CreateOnlineBusiness.com we are striving to build a duplication free community. Write unique articles for publishing here and become a part of a community of expertise where the people come to get answers from the experts. Find out what perk for author’s we offer.
Authors’ Perks with Expert Coverage - TOS Video - How we Sniff for Duplication
Information compiled by John at CreateOnlineBusiness.com. John is currenty learning many of the newest internet market and SEO Research Skills that work. Currectly John is very tire and is going to sit down after a information filled day for a sip of wine 
.
John says…. The Meaning of Google
“goo·gol n. The number 10 raised to the power 100 (10100), written out as the numeral 1 followed by 100 zeros. [Coined at the age of nine by Milton Sirotta, nephew of Edward Kasner (1878-1955), American mathematician.] ad1 n. An advertisement. sense n. Natural understanding or intelligence, especially in practical matters.”
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Effective Ways for Leads Generation
Posted on November 22, 2007
Common Methods to Generate Business Leads
Business lead generation is the nerve of any business as it decides the fate of a business. Regardless of business volume, the process is important for all and it is the only way of fulfilling the business aspiration of the owner. The process is important because, if you are able to generate sufficient business leads, undoubtedly you will excel in your business, but if you fail to generate good business leads with prospective clients, your business volume will take a beating.
There are various methods available for generating business leads. This article focuses on few common methods that are usually adopted for the process of business lead generation.
Telemarketing: This process is the most popular among businesses; it includes processes like inbound, outbound calls, cold calling, or direct contact to prospects to generate more business leads.
Email Marketing: This is the commonest way of generating effective business leads. In this process, email IDs of the prospective clients are gathered through Internet research or purchased and well-written email is sent to the prospects. This strategy ensures business dealings only with potential customers.
Webinars: This is a contemporary but highly effective technique for business lead generation. Like any other on-stage seminars, virtual seminars are conducted in the form of webinar that demonstrate about the products or services by means of audio or video techniques to interested people.
Networking with Peers: This is another good and simple way of generating business leads by being in contact with peers. As you go on creating new friends and networking with them, your business information will pass from one to another, thus such network will help generate product awareness within the friends’ circle, which may finally convert into business leads.
Apart from this, there are other marketing campaigns like media advertising, magazine advertising, or trade shows that are done to attain business success and business leads.
No matter, which process you feel best for your business, every approach needs hard work of dedicated professionals who understands the business well. You will find numerous telemarketing companies who work for global clients or work only for specific regions, like the [UK telemarketing company] Ridge Marketing, that provides telemarketing and business lead generation services to companies in the UK, Ireland and Boston.
If the above mentioned approaches are followed with the support of experienced marketing and telemarketing professionals, your business is bound to give you good returns.
Author Bio: Ridge Marketing is an excellent telemarketing solution provider in UK that extends its services to companies in UK, Ireland and Boston. Through various contemporary tools and techniques, the company provides excellent business lead generation solution and other telemarketing solution.
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Marketing Campaigns in Perfect Sync
Posted on November 22, 2007
Achieve Perfectly Timed Marketing Campaigns
If you want marketing campaigns that quickly get media attention, do what hard core publicity insiders do – they generate coverage according to the highs and lows of the seasons. This way, you are able to get the public eye for your business throughout the whole year, while keeping abreast of what’s in or out from the start of the year till the last quarter.
Season 1 – January to March
The media is interested in looking ahead for the first quarter of the year. This is the time of making New Year resolutions and new decisions. That is why this is the best time of the year to pitch stories from your marketing campaign that predict the year ahead for your business. One way to do this is to engage in brochures or flyer printing services to elicit fast propagation to your market.
If you have provocative and controversial stories in your industry, this would be the perfect time to send them out to the public. The media would love to have them.
In addition, stories that are focused on getting everything in order (i.e. your taxes, company organization, etc.) would be bestsellers this time of the year.
It would also be great if you have a business story that coincides with key events during the first quarter. Events such as the Super Bowl, The Academy Awards, and Easter would get media coverage from January to March.
Season 2 – April to June
From April till June, this is the “anything goes” time of the year for the media. This is the best time to pitch stories that have everyday topics.
In April, you can try some feature stories that have lighter tones. Spring fever would be a good one to use. Good old business features, introduction of new products, and fun stories would get more media coverage.
In May to June, the summer heat is on so the media would be looking for stories that deal with summer vacation, outdoor sports and toys, leisure activities, kids’ fun, etc.
The media as well as your target audience would like to see your postcard direct mailing campaigns, for example, to jive with events like the Memorial Day, baseball opening, and tax day.
Season 3 – July to September
For most PR companies, this is the time of the year that they get a break from work. This is also the time for budget conservation because of the approaching holidays next season. Hence, the media is open to all sorts of things during the quiet period. This is the right time for you to be more creative and imaginative.
Fill your stories with entertainment themes and topics. Anything that has to do with celebrities, new products, trend pieces, technology – anything under the sun – would be appreciated by reporters.
Key in on events such as the 4th of July, summer blockbusters, end-of-summer activities, as well as the back-to-school theme.
Last Season – October to December
This is the busiest time for the media industry as well as the “crunch time”. For business people, hard news is the best news. If you want to get media coverage, pitch stories that have serious business written all over, i.e. state of the economy, market condition, sales highs and lows, and so on.
On the lifestyle side, the Holidays are the best bets for stories-
Thanksgiving turkey, Christmas shopping, Christmas gifts, etc. The “best” and “worst” of the year would also be wonderful pieces to develop.
The key here is to be creative. The media would cover whatever you pitch them if you let your imagination do the work for your marketing campaign.
Author Bio:
For more information, visit www.printplace.com to learn more about brochure and flyer printing.
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New SEO is not SEO it is Hardcore Research
Posted on November 20, 2007
New SEO A Blueprint for Success- Part One
You have lost your ranking at Google and it doesn’t appear to be coming back anytime soon.
Sound like a familiar story? I keep hearing the voices get louder and louder. Please don’t be offended, but one thing I can tell you about yourself is that what you are currently doing isn’t working. If you are thinking of the best way to make money but never do that’s likely all you’ll ever do. What you need to know to make it work is up to you to collect the right information. Let me tell you that I was in the same boat a while ago, a difference may be I have seriously invested in an online marketing course that focuses on doing it the right way!
Some of the New SEO Search Engine News I have learned…
Old SEO is History
I am sorry peops but I learned the hard way that all my old search engine optimization tricks weren’t cutting it anymore, hence the need for higher education to gain insights on the new seo techniques required to get good rankings. It makes all the sense in the world for algorithms to change as they do. What is the MAIN factor that is different today vs. yesterday is the “humanizing” of result pages. Without getting into any tech talk let’s look at it the way Google sees it. Google wants to serve the very best possible results to anyone that queries its database, even if you spell it wrong. Google knows when you type “serch engin optumisatin” what you meant to type and you are going to get help from Google’s data base of statistical and probable phrases. Google quickly queries this data base and says to you “Did you mean: search engine optimization”-nice!.
Yesterdays’ website building did not require the extensive research that is required today. With new seo I mean hardcore, get your hands dirty, ditch digging research. I am afraid to say that old SEO professionals that have been seoing for many years may be their own worst enemy. It was hard for me to let go of some of the old SEO tactics I had come to learn and depend on.
A Few of these Oldies include:
- No keyword stuffing- using long tails and expert verbiage
- Black hat- No dice, forget about it….short lived
- Content needs an expert under tone to be favored
- Website architecture is critical
- LSI an co-occurrence matrix’s relationship with SERPS
These are just a few of the new SEO practices that are being applied today. New SEO is a term I hesitate using only because today’s SEO isn’t really SEO. Planning and developing a top ranked website requires research and marketing intelligence.
How do I Get my Ranking Back
If there’s one rule that has remained the same in both schools of SEO is to run away and hide from any SEO firm that says 100% guaranteed. There is simply no one that can support that claim other than Google engineers. The last time I checked Google engineers weren’t offering webmasters any advice worth writing home about. There are millions new SEO tips for you to review and employ if you so desire.
It is important when deciding on what source of new SEO information to rely on. It is also critical to know what your own situation is.
- Does your website already exist?
- Is it selling products or is it a monetized site.
- Maybe it is brand new and needs research, planning, design and deployment.
You see, these situations will effect the choices and decisions you will make in tuning up or building your site(s).
To get a good website ranking today there are no short cuts if you are aiming for a long term results. Research=strategy, that simple. If you do your market research properly you can follow the path of what the market demands, let the market guide you. There are methods I use to simply find out what the people want today and provide what they are asking for. To do this I have a recipe of human intuition, purchased-software, custom-software and paid mentoring. Trust me, it’s not as easy as it used to be.
Understanding a Search Engine Design
Let me tell you a little about the way I see search engines. They are machines that are constantly improving results in attempts to mimic how a human would respond to the same query. They have limits where the results cannot be trusted. It is without emotion, I say this. To accept what I am saying here is helpful, especially after Google has completely dumped you from their index. It’s time to fight back with intelligence.
Now that we have removed emotions let’s take the first step in getting your website ranking back. 
You guessed it…research. But first I ask you to zoom out on your entire realm as far as you can in your mind. In order to conduct accurate market analysis I will assume you know your market fairly well. If you do not take a look at this keyword map. The keyword map is a great way to get a zoomed out to look at your entire market and find other keyword relationships. It is imperative that you understand the gravity of looking at your market this way. Particularly where keywords intersect. Take your time and click the keywords that are in the intersecting zones. Learn more about your market.
What I have just shown you above is the first step to getting website ranking back. It is a simple as it gets when you want a broad view of keyword markets. We used this tool as a helpful guide to make many well ranked sites, then invested in software to automate and improve this basic process. The software we use to guide us includes this criteria in spreadsheet format:
- Keyword- reference keyword
- BP- Shows Marked for Blueprint
- Type- Swiped, Exotic
- Tail- If the key word is “internet marketing Toronto” then “Toronto” is the tail
- SIP- Statistically Improbable Phrases are often seen as expert wording or long tails. They are not usually a part of conventional keyword databases. Most of the time they are terms that only another expert would recognize
- Est. Natural CPD- Natural Clicks Per Day Keyword Rank Google- Your placement in the top 100 under keyword selected
- Keyword Rank MSN- Your placement in the top 100 under keyword selected
- Keyword Rank Yahoo- Your placement in the top 100 under keyword selected
- Phrase Match CPC- When (”) are around the query
- Phrase Match CPD- When (”) are around the query, clicks per day
- Broad Match CPC- query, cost per click
- Broad Match CPD-query, clicks per day
- No.Comp.Websites- How many site online in competition
- T/S- Theme Subordinate to Keyword
- TRI Category
Market Category- More than 10,000,000
Market Segment- More than 1,000,000
Sub theme- More than 150,000
Niche- More than 2,500
Microniche- More than 600
Phrase- Less than 600
TRI Index- Theme Relevance Index or Co-occurrence Percent Market Share of parent keyword
TCR- Traffic to Competition Ratio
LTI- Long Tail Index. Locates long tail keywords and associated value
Market Intelligence- great for choosing website structure, article topics and keywords.
Keyword Sel. Strategy-Keyword Selection Strategy- By following this guide you can avoid penalties that are issued by search engines for using the same keyword over and over (keyword stuffing)
CPC Tail- Cost Per Click Tail and associated value of the tail word alone
CPD Tail- Clicks Per Day Tail- number of clicks you would expect to receive from Google AdWords if you were running a PPC campaign with Google, and you were the highest bidder. - Market Convergence- Takes apart a long tail and assesses the value of each word individually
Here is a sample spreadsheet based on “internet marketing”. This is untouched and are the results delivered in the first draft. Once we generate this is the starting point of making a website blueprint from search engine proven terms. This software will not include terms that are useless (worthless)
Article composed by John at CreateOnlineBusiness.com. John is not an SEO guru, but is an internet marketing researcher. John has blazed the trail for the use and creation of new research tools that allow for collection of data in organized intelligence silos. With the intel gained the planning and implementation of search engine favored websites is a reality.
John says…Did you know there are 200 million searches performed by Google everyday? Out of those search queries 100 million of them are unique.
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Data Management and How it Works
Posted on November 20, 2007
The Definition:
Data Management is the comprehensive series of procedures to be followed and have developed and maintained the quality data, using the technology and available resources. It can also be defined that it is the execution of architectures under certain predefined policies and procedures to manage the full data lifecycle of a company or organization. It is comprised of all the disciplines related to data management resources.
Following are the key stages or procedures or disciplines of data management:
- . Database Management system
- Database Administration
- Data warehousing
- Data modeling
- Data quality assurance
- Data Security
- Data movement
- Data Architectures
- Data analysis
- Data Mining
1. Database Management system:
It is one of the computer software from various types and brands available these days. These software are designed for specifically for the purpose of data management. These are few of these; Ms Access, Ms SQL, Oracle, MySql, etc. The selection of any one of these depends upon the company policy, expertise and administration.
2. Database Administration:
Data administration is group of experts who are responsible for all aspects of data management. The roles and responsibilities of this team depends upon the company’s over all policy towards the database management. They implement the systems using protocols of software and procedures, to maintain following properties:
a. Development and testing database,
b. Security of database,
c. Backups of database,
d. Integrity of database, and its software,
e. Performance of database,
f. Ensuring maximum availability of database
3. Data warehousing
Data warehousing, in other words is the system of organization of historical data, its storage capability etc. Actually this system contains the raw material for the management of query support systems. That raw material is such that the analysts can retrieve any type of historical data in any form, like trends, time stamped data, complex queries and analysis. These reports are essential for any company to review their investments, or business trends which in turn will be used for future planning.
The data warehousing are based on following terms:
a. The databases are organized so that all the data elements relating to the same events are linked together,
b. All changes to the databases are recorded, for future reports,
c. Any data in databases is not deleted or over written, the data is static, readable only,
d. The data is consistent and contains all organizational information.
4. Data modeling
Data modeling is the process of creating a data model by applying and model theory to create data model instance. The data modeling is actually, defining, structuring and organizing the data using predefined protocol. Then the theses structures are implemented in data management system. In addition, it also will impose certain limitation on the database with in the structure.
5. Data quality assurance
Data quality assurance is the procedure to be implemented in data management systems, to remove anomalies and inconsistencies in the databases. This also performs cleansing of databases to improve the quality of databases.
6. Data Security
It is also called as data protection, this is system or protocol which is implemented with in the system to ensuring that the databases are kept fully safe and no one can corrupt by access controlling. The data security, on other hand, also provides the privacy and protection to the personal data. Many companies and governments of the world have created law to protect the personal data.
7. Data movement
It is one term broadly related to the data warehousing that is ETL (Extract, Transform and Load). ETL is process involved in data warehousing and is very important as it is the way data is loaded into the warehouse.
8. Data Architectures
This is most important part of the data management system; it is the procedure of planning and defining the target states of the data. It is, realizing the target state, describing that how the data is processed, stored and utilized in any given system. It created criterion to processes the operation to make it possible to design data flows and controls the flow of data in any given system.
Basically, data architecture is responsible for defining the target states and alignment during the initial development and then maintained by implementations of minor follow-ups. During the defining of the states, data architecture breaks into minor sub levels and parts and then brought up to the desired form. Those levels can be created under the three traditional data architectural processes:
a. Conceptual, which represents all business entities
b. Logical means the how these business entities are related.
c. Physical, is the realization of the data mechanism for specific function of database.
From above statements, we can define that the data architecture includes complete analysis of the relationship between functions, data types and the technology.
9. Data analysis
Data analysis is the series of procedures which is used to extract required information and produce conclusion reports. Depending upon the type of the data and the query, this might include application of statistical methods, trending, selecting or discarding certain subsets of data based on specific criteria. Actually, data analysis is the verification or disproval of an existing data model, or to the extract the necessary parameters to achieve theoretical model over realty.
10. Data Mining
Data mining is the procedure to extract unknown but useful parameters of data. It also can be defined that it is the series of procedures to extract the useful and desired information from large databases. Data mining is the principle of sorting the large through the large amount of data and selected the relevant and required information for any specific purposes.
Author Bio: Nawaz Lakho is the owner of LakhoSoft, An IT Intelligence and quality on-line web service. He is web designer and developer. LakhoSoft has build a worldwide reputation in web design and development, graphic design and presentations, search engine optimization, link exchanges, data management, data entry and sourcing, virtual administration service to clients in North America. They are also offering freelance services for our offshore clients. In this regard lakhoSoft have earned lot of positive feedback from my clients.
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Quality Content Writing Creation
Posted on November 19, 2007
How to Create Quality Content Writing?
Quality content writing is hard to come by these days. Most people-as we all know-duplicate the content of others by paraphrasing it. There is nothing wrong with having the same idea, the only problem with it is when a person states or lays it out the same way as the original writer did. There are six writing inertia, as I call them, that strikes writers and has an effect on the quality of their content writing which are: lack of interest/passion on the topic, lack of motivation, lack of focus/direction, not open to ideas and they expect too much.
People that try to write a topic that they are not interested or passionate about is a problem because they do not know what to write. If for some reason they have a vague idea of what they want to write, they cannot seem to start because they are clueless as to what words to start off with. I have personally experienced this myself and what helped me is by going to forums that is related to my topic. It gives me an idea on what to write about and lets me know what people are discussing or are concerned with at the moment. Keep in mind that if you write for the sake of writing and do not have any interest at what you are writing, this will clearly reflect and be felt by your readers. Also, how can you make others interested if you are not even slightly enthused by it?
Motivation and persistence is what keeps someone going. Without these two, other unnecessary things may easily take precedence over your life. I believe that lack of motivation and persistence is what causes inertia and this “incompetency to write.” Having a plan or set goal by the end of the day helps you achieve what it is that you want to do. For me, I intend to write 2-3 articles each day. This is what motivates me to produce something because I try to attain what I set my mind to.
Lack of focus/direction can easily distract someone and cause them to lose interest. Hence, designate tasks for yourself that will allow you to obtain your goal for the day or develop a consistent work habit to overcome this. Lastly, knowing what it is that you want to do can lessen this lack of focus/direction in your writing.
Reading, watching the news or engaging in worthwhile discussions will stimulate your mind so that you will be open to new ideas. It also takes some observation to come up with a new angle or material to write about.
Lastly, do not beat yourself up by expecting too much from what you are doing. The problem with expectation is that if you do not deliver or things do not turn out as planned, you will end up disappointed and this overwhelming feeling can prevent you from even starting or finishing an article.
Remember to stay informed, remain motivated, set goals, develop a consistent work habit and have minimal expectation to combat any writing inertia in order to constantly develop and create quality content writing.
Author Bio: The author is a staff member at Agents Of Value, a webmaster outsourcing company. Check out the services available on the Agentsofvalue.com website. Agents Of Value
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Profit from Writing Good Copy
Posted on November 13, 2007
Writing Good Copy with Salesmanship
Are you tired of writing article after article and not seeming to get any loven? Why don’t people seem to be interested in what I write? Are you writing good copy?
Chances are you know your product or idea really well but are not writing good copy that appeals to your readers. You’re not doing enough to keep their attention. Good copywriting is Salesmanship in print. One of the basic secrets that separates writing good copy from the rest is a thorough understanding of how copy can take the place of the salesperson.
What Does a Sales Person Do?
Sales people investigate, probe, understand emotions and uncover the needs/wants of people. If you are a copywriter and want to take your writing to new heights you just gave yourself a big fat raise in pay. On the internet today we have many ways of communicating such as copy, websites, videos, dvds and more media types are being added all the time. Guess what? It is all content. That’s right pure, evergreen content that is in a higher demand now than ever before.
How to Make the Big Bucks Copywriting
The big bucks made in content writing today are not about how many articles you can write. Once you develop your name as a great content writer the sky is the limit, but first you must prove yourself. In order to prove yourself there must be history and provability before you can command the big bucks. Most author’s that are still learning often reach a point where they take a deep breath and say why am I doing this? How can I Improve my writing?
How to Spice up your Writing
One of the most frequent questions I am asked is how do you write web copy? The answer is think like a salesperson. When people interact in the buying and selling roles there is a certain process that takes place before the buyer buys and the seller sells. To get on the road to writing good copy it is necessary to research your market, if you want to be a cut above. The finest writers often take the time to do the research needed to get inside of the minds of perspective buyers. If you can learn to cry their tears and rejoice with the happy moments of the selling process you are light years ahead and in the realm of writing good copy.
Research will give to the ability to anticipate objections in your copy writing. You can layout your articles in the order that corresponds to the most likely process readers are going through. Feel their pain, SCREAM OUT LOUD when they are angry. If you want to learn how to write ad copy get the inside line. Lead them through this very tough decision making process like a hero that’s been there. In your writing slant think sales and the way to close through good persuasion. Good sales people are interactive and make you feel like nothing has happened. Here is a famous line from one of the most persuasive men that ever lived, when asked what was his secret he responded with “find out what people want and give it to them”.
Writing good copy today requires research because it will help you understand more about what people think and feel. How do we handle objections in copywriting? Simple, we research the market to find out what are the most common objections people make. Finding objections first before writing can be very helpful and will have effect on how to write sales copy, how to write newsletter copy, how to write ad copy and how do you write web copy. Try to learn what will be the process they would go through and structure your copy in that order. Once you have the wants, needs and objections figured out it helps in writing good copy, creating headlines, selecting bold faces, bullets, etc.
John Caples, one the greatest copywriters of all times he is quoted as saying “Successful advertising is a believable promise to the right audience”. Think about that for a second because it is simple and very deep. On the web it takes 1/50 of e second, on average for people to decide whether they stay or not. On average every household gets an average of 3500 sales messages a day. Some of those messages are more favorably received due to clever research which provided the insight to relate to the audience with a believable promise.
The 4 Basic Steps to Writing Good Copy.
- Market Research- Investigate top sites under category. Check with Amazon reviews on products, E-bay or any opportunity you have to find out what people want
- Understanding (empathy)- Put yourself in their shoes, understand why people want what they want
- Products and Bonuses- Formulate the right bonus program for the right audience
- Sales Skills- Open and close with the insight gathered from research
I have really simplified this entire content writing subject in the most compressed and comprehensive way. Any good author knows the kind of work that is necessary for writing good copy that hits home. Once a copywriter can assume the salesperson’s position the content writing skills will become more passionate and meaningful to all readers.
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A Look at Internet Marketing Today
Posted on November 7, 2007
Internet Marketing- The Modern Face of Business Promotions
“It used to be that when a business wanted to market itself, it would take out an ad in the newspaper, sponsor a glitzy event or have one of its employees walk around the city wearing huge placards with the business name on it. But then the Internet happened, and, with the emergence of “21st-century advertising agencies” (e.g. search engine marketing company web site development firm), marketing was transformed forever.
While the “old school” business promotions are still widely used, businesses now also pour serious money into marketing methods that use the Internet and specifically targets web users. Forrester Research for example, estimated that corporations spent about $6 billion in 2005 on e-mail marketing alone. Broadcast Corporation Fox on the other hand, started streaming behind-the-scenes footages of one of its shows online and promoted the “webisodes” entirely on the Internet. Aside from e-mail marketing and video streaming, other Internet marketing methods include Pay Per Click advertising, search engine optimization, interactive advertising and blogging.
Why the popularity of these high-tech marketing methods?
For one thing, the Internet is the fastest growing means of communication and entertainment in the world. According to statistics, as of March 2007, 1,114,274,426 people are online– reaching even a fraction of this people means big gains for any business.
Another reason why Internet marketing is fast gaining popularity is the fact the promoting online is a lot more cost-effective than traditional advertising methods. While TV ads costs thousands of dollars and lasts only for a few seconds, developing a web site, which will serve as your business’ 24-hour advertisement, costs about $300. Search engine optimization and Pay Per Click ads, methods used to increase your business’ visibility and conversion, are also popular Internet marketing methods not only because they are effective, but also because SEO packages from reputable search engine optimization specialists can cost as little as $100.
Online marketing’s popularity is also attributed to the fact that they are much easier to track. When you run a Pay Per Click ad for example, you’ll get detailed reports of how many times the ad appeared, the number of people who clicked on it and the cost of each click. This means that you’ll be able to easily evaluate if the ads are benefiting your business.
Thinking about running a marketing campaign for your business? In this modern world, Internet marketing is your best bet.
Author Bio: Maraya Mullen is a copywriter for Fruit Engine LLC, a search engine marketing company that specializes in SEO web development and Internet marketing. Visit their site for more information on Search engine optimization and Pay Per Click ads.
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Writing Articles to Submit with LSI in Mind
Posted on November 1, 2007
Hi, my name is Robert. I enjoy business in the city and internet marketing. I have been online since 1999. What I am about to tell you is the truth about me and some of the stuff I have learned about search engine technologies in 2007. I have spent the last 2 1/2 years of my life in a science lab (so my friends and family say). Whilst indulging myself in some really intensely fascinating stuff I admit getting consumed.
Some of the areas of focus that I have been learning include:
White Hat
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Black Hat
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Blackhat-No No= Bad
The lesson with black hat is Google knows what you are doing. Google has the ability to get an arial view like no other technology. Don’t forget Google is also a registrar. By envoking a privacy option you are not hiding from Google. Every black hat technique we experimented with was very short lived. If Google doesn’t know today they will tomorrow. Although Black hat was fun in terms of immediate results, Google engineers are far too sharp to be fooled by bogus websites that are deceitful and misleading. My advice is to not experiment with any blackhat temptations.
Are Today’s Search Engine’s Always in a Bad Mood?
Many webmasters today take a lost ranking far too personal. Some even feel a sense of entitlement…”I was ranked #3 for this keyword for 3 years…what the hell?!”. Personally I take a lost rank as an opportunity to step up to the plate and get it back. Marketing to search engines these days is a different game. The best insights you’ll ever gain is from common sense stuff. For example most of us agree that spam is a pain the a**. This is the reason why Google, MSN and Yahoo must take action against it. Algos are changing all of the time to improve search quality and combat spam.
The Bottom Line is Search Engines are Becoming More and more Human.
Writing articles to submit to article directories is not the way it used to be. Back in the day some folks used automatic content writing software while others submitted the same article to multiple article directories. Most of us all learned the same lesson…It don’t work anymore!!
If you poke around the net you’ll notice that there is a buzz in the SEO air. It’s about a technology that Google has been applying to search queries for the last 3 years or so.
What is LSI?
It is a type of indexing that allows Google to deliver search results that attempt to mimic the way a person would answer the same question. It is a step closer to humanizing the internet’s largest index of information. Latent Symantec Indexing can relate search terms to concepts.
How Does it Effect submitting to Article Directories?
In my opinion it can have a negative effect when you cross thresholds of measured documents.
What do I mean by measured documents?
This relates to occurrence of terms and co-occurring terms. Once Google learns how the authority (trusted) sites are writing content on a given theme or subject they develop a blueprint of what documents may look like in the most sensible state. When an article blueprint is developed under the keyword phrase it becomes the benchmark document in which all other articles are compared to.
For example if I was looking for information on bad dreams I kept having of murdering someone I would go to Google and enter “dream of murder”.
Since my dream of murder is kind of private and I don’t want to share it with anyone I am looking for good authority articles to read. I find the same article in the top of Yahoo, Google, some article directories and duly note its authority status in the result pages. This article may be an article on this subject that is a benchmarked article by Google. The diagram to the left is what it may look like using a simple analyse program.
Let’s assume that this is the recipe for article writing in this subject that Google likes. Why reinvent the wheel? By reverse engineering articles that you can determine are of trusted status in Google’s index your article template is already done. You can write your own articles keeping the article template in mind. Keyword count, and page density are important to keep and eye on.
So now writing articles to submit to article directories cannot cross the thresholds that Google has set as rules in the occurrence matrix. The occurrence and/ or LSI’s primary purposes are for duplication checking, spam detection and more information around the search engine query term. This means that you may, in fact be harming yourself by submitting duplicate articles to many article directories, ezines or blogs. Once you are sniffed out by this technology you may as well have been at the dentist getting a root canal. People and search engines want to read interesting, helpful and educational content.
What Can you do to Improve your Article Writing
Well, the truth is, if you are an author that is already recognized as an authority….nothing. Congratulations, it is the goal of all ambitious webmasters. But you may want to still learn about how LSI and co-ocurring terms are processed by Google. Good authors also need to do allot of market research (if they don’t already) to get a feel for the hottest topics within the parent theme they write under.
If you are an author that is working diligently to become an authority in your field then there are many tips, content tweaking techniques and tools that with help you. Today I have found it necessary to measure my documents before I publish them because I have bad tendencies of rambling on. You can use Microsoft word, excel or any helpful text editing programs to help you decipher acceptable densities of keywords. Use the formula above that I used and create an article blueprint.
Practice writing using a diverse vocabulary base that would include the use of synonyms. For example if I was writing an article about the bad dream I keep having I would search for “dream of murder”. Based on that let’s do a bit of digging and find out what people want to hear about with “dream interpretation”
Here’s my reaserch that took about an hour to collect and sort
Synonyms (that Google considers a part of a primary theme category) for that phrase include:
“dream, suicide, murderer, dreaming of, dream of, of suicide, dream of murder, murdered, murder dream, of dreams, dream of suicide, crime, dreams of suicide, dreaming of, of crime, murders, of murders, murder of, dream of crime, homicide, crime’s, suicide dreams, dreams of crime”
By Reseaching Using Free Tools I have Found these Themes
dream interpretation teeth, freud the interpretation of dreams, dream interpretation falling, dream interpretation fire, dream interpretation wedding, dream interpretation fish, dream interpretation snake, dream of murder, free online dream interpretation, dream interpretation pregnant, dream interpretation baby, dream interpretation tornado, freud’s interpretation of dreams, dream interpretation death, dream interpretation teeth falling out, dream interpretation flying, dream interpretation losing teeth, dream interpretation sex, dream interpretation swoon, dream interpretation pregnancy, dream interpretation water, dream interpretation eating chicken, bible dream interpretation, bitten by crocodile + dream interpretation, jungian dream interpretation pregnancy, dream interpretation tornado, dream interpretations panther, bells tolling dream interpretation, biblical dream interpretations, books on dream interpretation, christian dream interpretation symbols, christian dream interpretations, dream interpretation and baby dressed in white, dream interpretation database dictionary, dream interpretation free, dream interpretation in arabic, dream interpretation of a flooded house with broken pipes, dream interpretation portland oregon, dream interpretation water, interpretation of dream and vision, christan dream interpretation, dream interpretation about someone, dream interpretation aisling, dream interpretation and white light, dream interpretation course, dream interpretation dreaming about missing rings on finger, dream interpretation explosions, dream interpretation flying, dream interpretation of spouse’s infedility, dream interpretation pickles, dream interpretation shoot a friend, dream interpretations water house, free online dream interpretation, freud dream interpretation, freud dream interpretations, gestalt therapy dream interpretation, online free dream interpretation, psychology dream interpretation, tattoo dream interpretations, anglo saxon dream interpretations, black panther, dream interpretation, books on dream interpretations, crocodile + dream interpretation, dream interpretation and emotions and personality, dream interpretation and symbols, dream interpretation books, dream interpretation can’t find shoes, dream interpretation christian, dream interpretation color, dream interpretation from the bible, dream interpretation good vs. evil, dream interpretation of white wolf, dream interpretation psychology, dream interpretation skeleton, dream interpretation swimming frustrated, dream interpretation symbol, dream interpretation symbols christian, dream interpretation teeth falling out, dream interpretation vanity, dream interpretation zombies, freud dream interpretation guide, jungian dream interpretation, lottery dream interpretation numbers, pregnancy dream interpretation, abalone in dream interpretation, advanced dream interpretations, boiling water dream interpretation, book dream interpretation, books christian dream interpretation, chase dream interpretations, dream analysis and interpretation, dream interpretation + symbol + parents, dream interpretation - too much stuff to carry, dream interpretation boxes, dream interpretation buried alive, dream interpretation cheating spouse, dream interpretation demons, dream interpretation earings, dream interpretation earrings, dream interpretation eye, dream interpretation falling, dream interpretation floating, dream interpretation for honu, dream interpretation free online dictionary, dream interpretation freud, dream interpretation glossary, dream interpretation going down steep hill, dream interpretation in islam, dream interpretation invite by enemy, dream interpretation of a corpse.
These themes were obtained using tools online that determine proven terms. In a matter of a few hours I was able develop a proven synonym list and a big list on proven theme keywords. The theme keywords could represent a full article on each topic. The point is theme keywords are based on what people are looking for information on. So if I was an expert in dream interpretation the themes are insight into what people dream and talk about online
LSI Content Writing Video Here (coming soon)
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