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Using the Google free AdWords keyword selection tool we are able to get great ideas on topics that are popular. All key terms chosen will describe your website and support the theme. Once you are done choosing your keywords, Google keyword select tool will allow you to save a text file. You may also use the broad, exact, phrase and negative filters to get even better ideas on how you may want to approach your subject for each article.
Also pay attention to Avg Search volume and advertising competition as this will be pivotal in planning PPC and organic strategies. Just like ripe cherries on a tree, pick them off and put them in your keyword bag
Now we can got a list of keywords that are best suited to our business model. We will separate our keyword types into primary and theme keywords. This will be the basic to forming theme clustered skeletons for articles we will write in the future. After separating our keywords into the appropriate groups we will find synonyms that will also be included in our content.
Without any analytic history of keyword performance in your environment is not helpful. There are many types of keywords that are often overlooked such as money keywords, client keywords, search keywords, longtails, technical long tails, market longtail keywords and educational keywords. Until your keyword choices are put to the test on your website you cannot determine they will perform. When your website is ready to launch install Google Analytics so you can determine the best keyword performers.
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