By using the tilde symbol you can have some resemblance of Google's ability to deliver synonymous results.
For SEO strategies today content/ context of your website must be in order. Excessive and deliberate use of keywords will have the opposite effect.
Pay attention to what Google puts in boldface when using the tilde symbol. It appears as though Google can connect other synonyms to the phrase you enter.
Google and search are synonymous. They control the world of search and if you can learn the finer points of tuning up your website for Google, it simply translates to more natural traffic.
Because of Google;s huge market share most internet marketeers attempt to optimize their websites for Google. With out good understanding of current technologies the effects of SEO can completely backfire in your face. Rethinking your search engine placement plan may change after you see how Google is using quality scoring for result pages. If your website is not up to snuff you are not going to be seen by search engine users.
It is a blend of math, science, logical architecture, good linking and common sense that will get you the recognition you deserve. The best way to get visitors to your site is to earn them. If your website is truly value packed it will be obvious by an increasing list of loyalties. Know what the value of a lifetime relationship with your online business.