This form is and extensive internet marketing analysis. Take your time and answer the questions as truthfully as possible. When you submit this form you are sent an email of the results along with some website marketing tips.

If you are a marketing expert and know your market very well proceed to website blueprinting

Full Name

Company

Address

City

Prov./ State

Postal Code/ Zip

Country

E-mail

What is your primary Language

URL

What category best describes your work?

Keywords
Indicate 8 Keywords that best describe your work

Description
In one sentence (20words or less) Describe your work

Audience Analysis
A. Identify all target audiences (internal, external, customers, suppliers, vendors)

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B. What action(s) do you want the visitor to take during or after visiting the site? Business Strategies, Goals, and Objectives

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Business Strategies, Goals, and Objectives
A. What is the fundamental business objective for the site?

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B. What are the specific goals that my company has for providing information and services online: that is, save money, increase sales, improve productivity, customer service?

C. How do I evaluate the success of the Web site?

D. Goals for specific departments (check those that apply):

Create an awareness of products and services
Provide useful information to a target audience
Generate a database of information about people who visit
Reduce printing, mailing, and distribution expenses
Enhance customer service by answering questions online
Generate new sales leads
Let customers and the media know about new product developments and press releases
Enhance investor relations
Provide information and services to employees

The Competition
A.Who is the competition?

B. How do competitors currently reach your target markets? ( sales, marketing, direct mail, advertising, web presence)

C. Do competitors have a Web presence; and if they do, how do they use it? Yes No

Implementation
A. What is the target date to have my Internet presence up?

B. What is a realistic expectation for an annual budget for the site?

C. What additional resources does my company need to make this a success ? Make selection here Accounting Legal Marketing

D. Will the Internet team and/or employees need training?

Yes No

Technology
Which of the following technologies and media would be appropriate?

Text-based content
Ability to search the site for specific content
Secure logon for selected clients and/or employees
Registration process that collects information from users
Audio, video, or multimedia
Forms for users to send in questions and order literature
Electronic commerce for online sales
Users can enter data that's added to a database (that is, purchase orders)
Users have online access to databases (for example, account information)
Enable users to access different types of files (that is, spreadsheets, documents)

Marketing of the Web Site
Which of the following marketing strategies will I plan to ensure success of the Internet strategy?

Press releases
Business cards
Fax all prospects
Internal announcements
Telemarketing
Add Web address to all print media and advertising

Internet Marketing Efforts
A. What is my annual budget for marketing on the Internet?

B. Am I successfully listed in search engines? Yes No Which ones?

Alta Vista Mamma Yahoo Go To
All The Web Find What Lycos Excite
Info seek Google Hot Box Webcrawler
Magellan

C. What sites should I consider for banner advertising?

D. Will I use any online games or contests to attract customers?
Yes No

E. What happens when someone clicks on a banner ad?

F. What types of data do I want to collect from visitors to my site?

G. How can we use email for marketing?

H. How can we use newsgroups for marketing (what newsgroups are relevant)?

I. Would you like our associates to contact you will a quote?

Yes No

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