Optimize Your Web Site for Search Engines the Right Way
The Ten important Steps for optimizing your website for search engines
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 - Keyword Selection
Step 2 - Creating optimized Content
Step 3 - Site Structure
Step 4 - Internal Linking
Step 5 – Submissions
Step 6 – Link Popularity Building
Step 7 - Title and Meta tags
Step 8 – Monitoring
Step 9 – social bookmarking
Step 10 – Testing
Step 1 - Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimization) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimization) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
• SEO : 73,000,000
• Search engine optimization : 63,600,000
• Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target ""Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 - Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor's attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
• What services you offer
• Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags - (H1 to H6)
2. Special Text - (bold etc.)
3. Inline Text Links - (Anchor text and alt tags for images )
4. Keyword Density - (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, ""In quotes"" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 - Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc...
Things to remember while planning site structure
• Keep URL Short and close to Root of the site
• While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
• Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 - Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google.
Author-Bio: Inventa technologies is a London based Search engine optimization (SEO) company specializing in Web promotion, E-mail marketing, affiliate management, PPC account management, paid inclusion and trusted feeds, directory submission and article distribution services. For more information please visit Seo company UK
Engine Optimization Comments
Search engine optimization companies may have different ways of working a strategy but to optimize your website for search engine placement key phrases are at the top of the list. Plan out optimizing your web site with a primary theme keyword in mind. Your search engine will appreciate it.
Search engine optimization news and resources for website promotion to a search engine. For the best online career karma do in-depth keyword research